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Alphabet reveals its investments to Snapchat

Venture Google Capital Fund, which is a part of the Alphabet holding company changed its name to CapitalG and launched an updated website. Reuters journalists discovered the service logo of the missing Snapchat messages.
The company did not make any official statements regarding the investments to Snapchat. The date and amount of investments remained a secret.
Alphabet Press Service has not yet responded to a request for comment.
Currently Snap Inc, owner of Snapchat, is preparing to enter the stock market. It is assumed that after the IPO, the market value of the company will amount to $ 25 billion.
In 2013, Facebook wanted to buy Snapchat for $ 3 billion. However, the service management rejected that proposal.

Google needs external links to improve the quality of search results

Recently Google’s representative Gary Illyes confirmed that search engines need external links to ensure high-quality results.
The former head of department of Google against the web spam, Matt Cutts, said in 2014 that the failure of the accounting reference quality of the search results is getting worse. A year later, Gary Ilsh confirmed his words.
Internet Marketing consultant, Don Anderson decided to clarify what links he meant: internal or external. Illyes replied:
"I referred to external links. To some extent they touch the popularity of a resource, and approval from others. "

Google my business has simplified the branch data editing

Google My Business has implemented another option to performing mass changes to the branch data by using the service editor.

What do you need for this:
• Sign in to Google My Business.
• Locate the desired branches. For this use the search function in the menu "All addresses" in the upper left corner of the page.
• To change one branch, just click on it. To edit multiple locations, use the checkboxes and click the pencil icon in the upper right corner of the page.
• Click on the field you want to edit. If any data has been updated by Google, you'll see them next to their information.
• Make the necessary changes in the window that appears.
• Click "Apply" button.
This method can be used when a company is running more than 10 subsidiaries.
It should be recalled that Google My Business has facilitated the branch attribute management last month. From now on they can be changed by using the bulk upload spreadsheet data.

Seo Facts #55

According to research from RBC Capital Markets conducted in September 2015, 64% of US small and medium-sized businesses had a professional website for their business, and an additional 10% planned to create one. (Source: eMarketer)

Seo Facts #179

Search ruled holiday shopping in 2015, claiming a combined total of 39.2% of orders: organic (free) search with 21.5% and paid search with 17.7%. (Source: Custora)

Seo Facts #92

76% of B2B marketers in North America said they expect to create more content in 2016 than they did in 2015 according to a September 2015 study by the Content Marketing Institute (CMI) and MarketingProfs. (Source: eMarketer).