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SEO Recommendations

Number of pages in Google index is now over 130 trillion

Google has updated the «How Search Works» page, adding the actual data on the number of indexed pages. At the moment this number exceeds 130 trillion and is still growing.
In March 2013, the number was equal to 30 trillion. In less than 4 years Google has added more than 100 trillion pages into the index.
It should be reminded that now the company is testing a new mobile-first index. This means that in the near future the search algorithms will primarily assess the relevance of a mobile version of the page, and if not, it will use a desktop.
Find more inforation regarding these changes in FAQ.

Google changes its approach to the tab content processing

Google representatives have repeatedly said that the content hidden from users under the tabs and links gets less important and can be ignored by the ranking algorithms. According to Gary Illyes, after the mobile-first index is launched, the current situation should change.
During the discussion regarding the upcoming launch into the Twitter Illyes was asked the following question:
"The "bellows" on the desktop content and similar elements on the page are ignored or are not indexed. Is it processed the same way on mobile devices? ". Ilyes replied:
"No, the mobile-first world content is hidden from users and must have the full weight."
It is still a secret whether it will influence the desktop content or not.

Facebook limits the advertising because of the ethnic ground

Facebook decided to do the revision of the rules of advertising and to limit the use of targeting towards the "ethnic community". From now on companies will not be able to use this option in the ads on the topic of employment, credit services, as well as the sale or rental.
About two weeks ago the possibility of targeting by ethnicity on Facebook was actively critisized. In particular, it was noted that in this way the social network violates the users’ civil rights.
Therefore, Facebook decided to ban this option in the above areas. Bisedes, the company will also make changes in the advertising policy. Under the new rules, the brand companies will not be able to post "discriminatory advertisements."
Changes will take effect by the end of this year. Targeting option to ethnic communities will be moved from the demographic to behavioral category.
When the new system is fully launched, advertisers will receive a warning concerning the violation of service policy when buying the ads.
If the advertiser ignores the warnings and automatic announcements confirmation will not be able to recognize the action of violation, the users themselves will have to inform about the violations.
Later, Facebook will publish some recommendations on how to advertise housing, employment and credit services under the new rules.

Seo Facts #118

A January 2015 survey by Demand Metric and the Direct Marketing Association (DMA) found higher ratings for email’s ROI than for any other channel or format studied. (Source: eMarketer)

Seo Facts #88

60% of B2B marketers report that their top challenge in 2016 will be producing engaging content. 57% say measuring content effectiveness will be their greatest challenge. (Source: Content Marketing Institute)

Seo Facts #105

In the Email Marketing Industry Census 2015, eConsultancy & Adestra found that among digital marketers 79% ranked ROI from email “good” or “excellent”, 76% ranked ROI from SEO “good” or “excellent”, and 35% ranked ROI from social media as “good” or “excellent”. (Source: Movable Ink)

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