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Google: webpage redirect to the home page is treated as soft 404

If your website has 301 redirect set up for all pages to the homepage, then Google will treat those redirects as a "soft" 404 error. This was stated by the search department representative, John Mueller during a regular video-meeting for webmasters.
Therefore, Google will ignore this redirection, and they will not transfer PageRank.

Google has cut a number of quick links in the search results

Google has significantly reduced the number of quick links on Google.com search results. This is attested by the RankRanger information.
On November, 2 it was reported that Sitelinks ranked 32% of all search results, and on November, 5 it dropped down to 8.1%. Today, Novemberm 8, it went a little up again and was ranked at 8.5%.
According to Barry Schwartz, the editor from Search Engine Roundtable, this innovation affected mainly small references that were previously placed in a row under the snippet.
Massive navigation links remain without changes applied.
It should be recalled that Google has disabled the URL downgrade rating feature used as a reference site. Previously, it could help Search Console users to remove improper or incorrect links from the search results. It no longer has this kind of option.

Google has improved the "Security Issues" report in the Search Console

Google has updated the "Security Issues" report in the Search Console. It provides more information on the problems detected by Safe Browsing technology.
The technology defines the following types of problems: malware, fraudulent pages (social engineering), malicious downloads and unwanted downloads.
From now on it provides the following information: description of the problem, recommendations for its elimination and URL examples, through which the webmaster will be able to find the source of the issue.

Seo Facts #92

76% of B2B marketers in North America said they expect to create more content in 2016 than they did in 2015 according to a September 2015 study by the Content Marketing Institute (CMI) and MarketingProfs. (Source: eMarketer).

Seo Facts #153

28% of US adult Internet users are on Instagram as of August 2015.  (Source: Pew Research)

Seo Facts #139

Facebook reported 894 million Mobile Daily Active Users (DAUs) on average for September 2015, an increase of 27% year-over-year. (Source: Facebook Reports Q3 2015)