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Top SEO News, 2017

    Google will keep in secret the number of search quality algorithms

    Oct 08/2017

    How many search quality algorithms does Google use? This question was put to the John Mueller, the company’s employee during the last video conference with webmasters.
    The question was:
    "When you mention Google's quality algorithm, how many algorithms do you use?"
    Mueller responded the following:
    "Usually we do not talk about how many algorithms we use. We publicly state that we have 200 factors when it comes to scanning, indexing and ranking.
    Generally, the number of algorithms is a casual number. For instance, one algorithm can be used to display a letter on the search results page. Therefore, we believe that counting the exact number of algorithms that Google uses is not something that is really useful [for optimizers].
    From this point of view, I can’t tell you how many algorithms are involved in Google search."

    Gary Illyes shares his point of view on how important referential audit is

    Oct 08/2017

    At the Brighton SEO event that took place last week, Google rep called Gary Illyes shared his opinion about the importance of auditing the website's link profile. This information was reported by Jennifer Slagg in the TheSEMPost blog.
    Since Google Penguin was modified into real-time update and started ignoring spam links instead of imposing sanctions on websites, this has led to a decrease of the value of auditing external links.
    According to Gary Illyes, auditing of links is not necessary for all websites at the present moment.
    "I talked to a lot of SEO specialists from big enterprises about their business and their answers differed. These companies have different opinions on the reason why they reject links.
    I don't think that helding too many audits makes sense, because, as you noted, we successfully ignore the links, and if we see that the links are of an organic nature, it is highly unlikely that we will apply manual sanctions to a website.
    In case your links are ignored by the "Penguin", there is nothing to worry about.
    I've got my own website, which receives about 100,000 visits a week. I have it for 4 years already and I do not have a file named Disavow. I do not even know who is referring to me.
    Thus, in the case when before a website owner was engaged in buying links or using other prohibited methods of link building, then conducting an audit of the reference profile and rejecting unnatural links is necessary in order to avoid future manual sanctions. It is important to remember that rejecting links can lead to a decrease in resource positions in the global search results, since many webmasters often reject links that actually help the website, rather than doing any harm to it.
    Therefore, referential audits are needed if there were any violations in the history of the resource. They are not necessary for many website owners and it is better to spend this time on improving the website itself, says Slagg.

    Googlebot still refuses to scan HTTP/2

    Oct 08/2017

    During the last video conference with webmasters Google rep called John Mueller said that Googlebot still refrains to scan HTTP.
    The reason is that the crawler already scans the content that fast, so the benefits that the browser receives (web pages loading time is decreased) are not that important.
    "No, at the moment we do not scan HTTP / 2. We are still investigating what we can do about it. In general, the difficult part is that Googlebot is not a browser, so it does not get the same speed effects that are observed within a browser when implementing HTTP / 2. We can cache data and make requests in a different way than a regular browser. Therefore, we do not see the full benefits of scanning HTTP / 2.
    But with more websites implementing push notification feature, Googlebot developers are on the point of adding support for HTTP in future.”
    It should be recalled that in April 2016, John Mueller said that the use of the HTTP / 2 protocol on the website does not directly affect the ranking in Google, but it improves the experience of users due to faster loading speed of the pages. Therefore, if you have a change, it is recommended to move to this protocol.

    Google does not check all spam reports in manual mode

    Oct 08/2017

    Google employee named John Mueller stated that the search team does not check all spam reports manually during the last video conference with webmasters.
    The question to Mueller was the following:
    "Some time ago we sent a report on a spam, but still have not seen any changes. Do you check each and every report manually?"
    The answer was:
    No, we do not check all spam reports manually. "
    Later Mueller added:
    "We are trying to determine which reports about spam have the greatest impact, it is on them that we focus our attention and it is their anti-spam team that checks manually, processes and, if necessary, applies manual sanctions. Most of the other reports that come to us is just information that we collect and can use to improve our algorithms in the future. At the same time, he noted that small reports about violations of one page scale are less prioritized for Google. But when this information can be applied to a number of pages, these reports become more valuable and are prior to be checked.
    As for the report processing time, it takes some considerable time. As Mueller explained, taking measures may take "some time", but not a day or two.
    It should be recalled that in 2016, Google received about 35 thousand messages about spam from users every month. About 65% of all the reports led to manual sanctions.

    Google adds tags for recipes, videos and products in the image search

    Aug 03/2017

    Google added tags for recipes, videos, products and GIF to the image search results. Now when searching for images, users will immediately see which type of content the individual results are related to.
    The Google rep commented on the new feature saying the following:
    "These badges will help you find those images that involve additional actions or contain more detailed information."
    To display a label on a website page, appropriate marking of structured data should be added: for recipes, goods or video. GIF-images Google algorithms will recognize and mark automatically, thus, markup is not needed for them. New badges will not always be displayed just like extended snippets. Filling in the fields for the recommended properties of the markup increases the chances of getting them.
    Google also updated its structured data verification tool. Now it processes markups for images.
    It should be recalled that Google started showing videos and recipes in the search results for pictures starting from last month.

    Google keeps ignoring the Last-Modified meta tag

    Aug 14/2017

    Google still ignores the Last-Modified meta tag in the search. This was stated by the company’s employee, John Mueller providing a response to a question from one of the webmasters on Twitter.
    The question was:
    "In 2011 you said that Google does not use the http-equiv =" last-modified "tag for crawling. Is that still so? ".
    Mueller replied the following:
    Yep, we still do not use it.
    - John ☆ .o (≧ ▽ ≦) o. ☆ (@JohnMu) August 11, 2017
    The tag was originally used to alert the crawlers that the page was updated, or to specify the date the page was last refreshed.
    In 2011 John Mueller made a post on the Webmaster Central Help forum in which he stated that Google does not use the Last-Modified meta tag for scanning, indexing, or ranking. This tag is also not included in the list of meta tags considered by Google. With all this, other search engines can still use it.

    The Italian authorities fines WhatsApp for $ 3 million euros

    July 11/2017

    The Italian Antimonopoly Authority fined WhatsApp service developers for 3 million euros. This information was reported reported by Reuters.
    According to the agency, WhatsApp imposed conditions on the users that obliged them to agree to data transfer to Facebook parent company. In particular, they were persuaded that without agreeing on this they would not be able to continue using the service.
    The WhatsApp press service commented on this situation the following way: "We are considering this decision and preparing a response to the authorities."
    The supervisory authorities of all EU countries demanded that WhatsApp last year to suspend the transfer of Facebook data because of users’ doubts' in agreeing on the conditions.
    The fact that WhatsApp will open Facebook access to the user base became known in August 2016.

    Google does not consider a sticky footer as a violation of the rules

    Aug 04/2017

    In most cases Google does not penalize or lower websites for using a sticky footer. Thus, there is no need to worry about possible problems due to the use of this technique. This information was stated by the Google search representative Gary Illyes on Twitter.
    At the same time, Illyes advises to avoid obsession, so as not to cause irritation among users when sticking the footer.
    Nah, I would not worry about that, but do not try to make them as less obtrusive as possible. You really do not want to annoy your users.
    - Gary "鯨 理" Illyes (@methode) July 28, 2017
    It should be recalled that in April the search rep, John Mueller, said that Google does not punish websites for posting end-to-end text and links into the footer of the page. The content of this block is not regarded by the search engine as the main page on the website.
    Earlier this month it became known that the location of internal links on the page does not affect their weight.

    Google tests a new format for price extension in Product Listing Ads

    Aug 04/2017

    Merkle agency specialists noticed that Google is testing a new format for price expansion in product listings.
    Testers put the product price, which is shown at a discount, and the crossed-out original price on the right side. As a result, users immediately see that the product participates in the promotion. Testing is carried out in the mobile and desktop Google versions.
    As noted in Merkle, this format of displaying information about the discount allows you to save space in the ad and show other extensions (free delivery, product rating). In addition, it helps to increase CTR ads and highlight company offers among competitors' ads.
    Testing is conducted on a limited scale. Google representative said to the Merkle Company that they are constantly testing various formats to give users the most useful information.

    Google Drive will become a backup tool

    June 17/2017

    Google plans to make a backup tool out of Google's cloud service. Soon it will be available to track and archive files inside any folder the user specifies. This can also be the contents of the entire hard disk or the Documents folder.
    The backup function will be available from June 28 after the release of the new Backup and Sync application, which is the latest version of Google Drive for Mac / PC.
    It is assumed that users will have the opportunity to open and edit files located in the cloud. It is still not clear whether they will be able to synchronize information between multiple PCs using Disk as an intermediary.
    Since the auto update to Backup and Sync is not planned, the company recommends installing a new application immediately after being released.
    The new feature is primarily targeted at corporate Google Drive users.

Read about SEO

SEO Facts

  • Seo Facts #173

    E-commerce revenue was up 16.2% on Cyber Monday 2015 compared to Cyber Monday 2014, making it the biggest day in US online shopping history.  (Source: Custora)


  • Seo Facts #187

    Apple’s share is down from 79.6% on last year’s holiday weekend 2014, while Android’s share is up from 19.7%. (Source: Custora)


  • Seo Facts #86

    88% of B2B marketers currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy. (Source: Content Marketing Institute)


  • Seo Facts #174

    For the full 2015 holiday weekend (Thanksgiving day through Cyber Monday), revenue growth over 2014 came in strong at 16.4%.  (Source: Custora)


  • Seo Facts #135

    Facebook had 167 million daily active users (DAUs) in the US and Canada as of Q3 2015, with 1.01 billion daily users worldwide. (Source: TechCrunch)


  • Seo Facts #185

    Black Friday was “Mobile Friday,” with mobile accounting for 36.1% of orders, up from 30.3% of orders on Black Friday 2014.  (Source: Custora)


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