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Top SEO News, 2017
Google will keep in secret the number of search quality algorithms
How many search quality algorithms does Google use? This question was put to the John Mueller, the company’s employee during the last video conference with webmasters.
The question was:
"When you mention Google's quality algorithm, how many algorithms do you use?"
Mueller responded the following:
"Usually we do not talk about how many algorithms we use. We publicly state that we have 200 factors when it comes to scanning, indexing and ranking.
Generally, the number of algorithms is a casual number. For instance, one algorithm can be used to display a letter on the search results page. Therefore, we believe that counting the exact number of algorithms that Google uses is not something that is really useful [for optimizers].
From this point of view, I can’t tell you how many algorithms are involved in Google search."
Gary Illyes shares his point of view on how important referential audit is
At the Brighton SEO event that took place last week, Google rep called Gary Illyes shared his opinion about the importance of auditing the website's link profile. This information was reported by Jennifer Slagg in the TheSEMPost blog.
Since Google Penguin was modified into real-time update and started ignoring spam links instead of imposing sanctions on websites, this has led to a decrease of the value of auditing external links.
According to Gary Illyes, auditing of links is not necessary for all websites at the present moment.
"I talked to a lot of SEO specialists from big enterprises about their business and their answers differed. These companies have different opinions on the reason why they reject links.
I don't think that helding too many audits makes sense, because, as you noted, we successfully ignore the links, and if we see that the links are of an organic nature, it is highly unlikely that we will apply manual sanctions to a website.
In case your links are ignored by the "Penguin", there is nothing to worry about.
I've got my own website, which receives about 100,000 visits a week. I have it for 4 years already and I do not have a file named Disavow. I do not even know who is referring to me.
Thus, in the case when before a website owner was engaged in buying links or using other prohibited methods of link building, then conducting an audit of the reference profile and rejecting unnatural links is necessary in order to avoid future manual sanctions. It is important to remember that rejecting links can lead to a decrease in resource positions in the global search results, since many webmasters often reject links that actually help the website, rather than doing any harm to it.
Therefore, referential audits are needed if there were any violations in the history of the resource. They are not necessary for many website owners and it is better to spend this time on improving the website itself, says Slagg.
Googlebot still refuses to scan HTTP/2
During the last video conference with webmasters Google rep called John Mueller said that Googlebot still refrains to scan HTTP.
The reason is that the crawler already scans the content that fast, so the benefits that the browser receives (web pages loading time is decreased) are not that important.
"No, at the moment we do not scan HTTP / 2. We are still investigating what we can do about it. In general, the difficult part is that Googlebot is not a browser, so it does not get the same speed effects that are observed within a browser when implementing HTTP / 2. We can cache data and make requests in a different way than a regular browser. Therefore, we do not see the full benefits of scanning HTTP / 2.
But with more websites implementing push notification feature, Googlebot developers are on the point of adding support for HTTP in future.”
It should be recalled that in April 2016, John Mueller said that the use of the HTTP / 2 protocol on the website does not directly affect the ranking in Google, but it improves the experience of users due to faster loading speed of the pages. Therefore, if you have a change, it is recommended to move to this protocol.
Google does not check all spam reports in manual mode
Google employee named John Mueller stated that the search team does not check all spam reports manually during the last video conference with webmasters.
The question to Mueller was the following:
"Some time ago we sent a report on a spam, but still have not seen any changes. Do you check each and every report manually?"
The answer was:
No, we do not check all spam reports manually. "
Later Mueller added:
"We are trying to determine which reports about spam have the greatest impact, it is on them that we focus our attention and it is their anti-spam team that checks manually, processes and, if necessary, applies manual sanctions. Most of the other reports that come to us is just information that we collect and can use to improve our algorithms in the future. At the same time, he noted that small reports about violations of one page scale are less prioritized for Google. But when this information can be applied to a number of pages, these reports become more valuable and are prior to be checked.
As for the report processing time, it takes some considerable time. As Mueller explained, taking measures may take "some time", but not a day or two.
It should be recalled that in 2016, Google received about 35 thousand messages about spam from users every month. About 65% of all the reports led to manual sanctions.
Google is speeding up the mobile pages in the ranking June 17/2017
Google is changing its approach to assessing the speed of page loading. In the near future, the ranking will take into account the speed of mobile pages and not desktop. This was reported by the Goole search representative Gary Illyes at the SMX Advanced 2017 conference.
As you know, at the moment Google measures only the loading speed of the desktop pages. These data are used both in desktop ranking and mobile.
However, mobile speed is more important for Google. Therefore, it was decided to make changes to the search algorithm. This approach is already under consideration.
Illyes also stressed upon the fact that Google will actively inform webmasters about any changes before launching the mobile-first index. So not to make a surprise for specialists.
Earlier it was reported that Google has not been planning to take into account the downloading speed for mobile pages in the ranking.
Google Drive will become a backup tool June 17/2017
Google plans to make a backup tool out of Google's cloud service. Soon it will be available to track and archive files inside any folder the user specifies. This can also be the contents of the entire hard disk or the Documents folder.
The backup function will be available from June 28 after the release of the new Backup and Sync application, which is the latest version of Google Drive for Mac / PC.
It is assumed that users will have the opportunity to open and edit files located in the cloud. It is still not clear whether they will be able to synchronize information between multiple PCs using Disk as an intermediary.
Since the auto update to Backup and Sync is not planned, the company recommends installing a new application immediately after being released.
The new feature is primarily targeted at corporate Google Drive users.
Google ignores canonical links when an error is suspected Aug 03/2017
Google ignores canonical links if it is suspected that an error could have been made during their implementation. This was told by the search representative, John Mueller during the last video meeting with webmasters.
One of the participants asked Mueller at the meeting:
"If a large number of canonical links points to the same page, can this lead to some problems with website?"
Mueller replied the following:
"No, it is not necessary. The only problematic situation that may occur is when all these pages point to the main page as canonical. In this case, our systems understand that the rel = canonical attribute was wrongly implemented and thus, they ignore this data.
But if the website contains a large number of pages with the same content (URLs with different parameters, etc.), using the rel = canonical attribute is an ideal option in this situation."
It should be recalled that earlier this month the Moz founder, Rand Fishkin, prepared a review of the best practices for the URL canonicalization.
Google tests a new search results format with ready-made answers July 11/2017
English-speaking users noticed that Google is testing a new format for the search results that would include ready answers.
From now on the website, the content of which was used to generate a response will no longer be displayed in the search results. The reference to it is contained only in the block with the answer.
"Google removed the result from the search on the page that was already shown in the block with the answer for this query. Now the block with the answer is the only result for the page on a specific request, "says The SEM Post blog
It is noted that the new feature is currently available for many users, but not all of them. This can mean a large-scale testing or a gradual launch.
Google: 503 status code should not be applied for weeks June 15/2017
Google’s spokesman John Mueller said that the server's 503 response code should be used within a few hours, but not weeks.
503 error means that the server is temporarily unable to process requests for technical reasons (this may be a maintenance, overload, etc.). This is a good method to help Google understand that the website will be unavailable for a limited period of time.
However, it is not recommended to use it for longer than a few hours. According to Mueller, "weeks" does not mean temporary. He also added that the webmasters are misleading Google in this case.
If it's not accessible for weeks, it would be misleading to include it in search, imo. It's an error page, essentially.
- John ☆ .o (▽ ≦ ≦) o. ☆ (@JohnMu) June 8, 2017
We should remind you that John Mueller previously told how not to lose the position in the search engine, if there is a need to temporarily suspend the website (for a day or more) either due to technical maintenance or for other reasons.
Google intends to improve the interaction of a person with AI July 25/2017
Google announced the launch of a new research project, which goal is to study and improve the interaction between artificial intelligence (AI) and human beings. The phenomenon was named PAIR.
At the moment, the program involves 12 people who will work together with Google employees in different product groups. The project also involves external experts: Brendan Meade, a professor of Harvard University and, Hol Abelson, a professor of the Massachusetts Institute of Technology.
The research that will be carried out within the framework of the project is aimed at improving the user interface of "smart" components in Google services.
Scientists will study the problems affecting all participants in the supply chain: starting from programmers creating algorithms to professionals who use (or will soon be using) specialized AI tools. Google wants to make AI-solutions user-friendly and understandable to them.
As part of the project, Google also opened the source code for two tools: Facets Overview and Facets Dive. Programmers will be able to check the data sets for machine learning for possible problems using the tools mentioned. For instance, an insufficient sample size.
Seo Facts #150
In Q3 2015, 727 million of Facebook’s 1.55 billion Million active users were mobile-only, equivalent to 47% of users who have never interacted with Facebook on a desktop computer. (Source: eMarketer)
Seo Facts #145
There were 400 million registered users on LinkedIn as of December 2015. (Source: LinkedIn)
Seo Facts #102
51.7% of emails were opened on smartphones and 15% were opened on Tablets, with 33.3% opened on desktop/laptop computers according to Movable Ink’s US Consumer Device Preference Report for Q3 2015. (Source: Movable Ink)
Seo Facts #54
June 2015 research of marketers by Ascend2 showed 89% worldwide rated SEO successful at achieving objectives of improved search rankings, website traffic and lead generation. (Source: eMarketer)
Seo Facts #8
Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.
Seo Facts #108
72% of consumers chose email when asked, “In which of the following ways, if any, would you prefer companies to communicate with you?” according to MarketingSherpa. Postal mail was a distant second with 48% of respondents. (Source: Marketing Sherpa)