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Update indicator in the Search Console is now clicklable
The users have noticed that the update indicator in Google Search Console report became clickable.
Under indicator we should understand the vertical line with the word «Update».
From now on when one clicks on «Update» button the user will be moved to the Data Anomalies section that contains information about the update. Before, in order to find out the details of update, you had to go to the Help Search Console, find the page and the right section, focusing on the change date.
China adopts a new Cybersecurity law
China legislative body has approved the cybersecurity law which caused a lot of debates, according to Bloomberg.
The new law allows law enforcement authorities to freeze the accounts of foreign citizens and organizations with suspected sabotage of the China's information infrastructure. During the investigation, they will be required to provide the full access to data to the authorities.
The law also requires mandatory certification of computer equipment and personal data storage of Chinese users within the country. According to experts, the input of these requirements will give one more advantage to local market companies over foreign competitors such as Microsoft, Google, Cisco and others.
"This is a step backwards for Chinese innovations. The country's authorities are right in the aspect of ensuring the security of digital systems and information in the country; however, the law will not help to achieve the goal. Instead, it creates barriers to marketing and innovation,"- said James Zimmerman, the head of the American Chamber of Commerce in China.
The law will come into force in June 2017.
Number of pages in Google index is now over 130 trillion
Google has updated the «How Search Works» page, adding the actual data on the number of indexed pages. At the moment this number exceeds 130 trillion and is still growing.
In March 2013, the number was equal to 30 trillion. In less than 4 years Google has added more than 100 trillion pages into the index.
It should be reminded that now the company is testing a new mobile-first index. This means that in the near future the search algorithms will primarily assess the relevance of a mobile version of the page, and if not, it will use a desktop.
Find more inforation regarding these changes in FAQ.
Seo Facts #50
As of May 2015 more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. (Source: Google)
Seo Facts #125
In a January 2015 study by Social Media Examiner, just over 4 in 10 small and medium-sized business (SMB) marketers worldwide said they were able to measure the ROI of their social media activities. (Source: eMarketer)
Seo Facts #3
70-80% of users ignore the paid ads, focusing on the organic results.