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Google Search Analytics API makes available resource sets

Google opened access to resource sets in the Search Console by means of the Search Analytics API. Mike Sullivan from the United States was the first one noticed this innovation.
Google launched a new feature "Resource Kits" in the Search Console in May this year. It allows you to connect up to 200 resources of any type (either the web pages or applications) into a sole group and receive all the data on clicks and impressions in a single report.
From now on the resource kits are also available through the Search Analytics API.

Google my business has simplified the branch data editing

Google My Business has implemented another option to performing mass changes to the branch data by using the service editor.

What do you need for this:
• Sign in to Google My Business.
• Locate the desired branches. For this use the search function in the menu "All addresses" in the upper left corner of the page.
• To change one branch, just click on it. To edit multiple locations, use the checkboxes and click the pencil icon in the upper right corner of the page.
• Click on the field you want to edit. If any data has been updated by Google, you'll see them next to their information.
• Make the necessary changes in the window that appears.
• Click "Apply" button.
This method can be used when a company is running more than 10 subsidiaries.
It should be recalled that Google My Business has facilitated the branch attribute management last month. From now on they can be changed by using the bulk upload spreadsheet data.

Google: webpage redirect to the home page is treated as soft 404

If your website has 301 redirect set up for all pages to the homepage, then Google will treat those redirects as a "soft" 404 error. This was stated by the search department representative, John Mueller during a regular video-meeting for webmasters.
Therefore, Google will ignore this redirection, and they will not transfer PageRank.

Seo Facts #94

The most effective content marketing strategy for B2C businesses is eNewsletters (61% of marketers say these are effective). Other effective strategies are in-person events (67%), illustrations/photos (66%) and social media content (66%). (Source: Content Marketing Institute)

Seo Facts #10

81% of businesses consider their blogs to be an important asset to their businesses.

Seo Facts #47

A July 2015 study by Moz and BuzzSumo analyzed the shares and links of over 1 million articles and found that long form content of over 1,000 words consistently receives more shares and links than shorter form content (Source: Moz)