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Google works on narrowing the fake news given in the search results
Google is working on improving the algorithm, where the block "Breaking News" in the search results is based. The company's goal is to promote better news resources and deleting phishing web news.
Earlier this month, the head of Google, Sundar Pichai, was interviewed by BBC and he told that the search engine aims to reduce the probability of dissemination of untrue news to zero.
About two years ago Google made an access to the block of the main news for all publishers, not just Google News sources. As a result, the publications of Twitter, Reddit, YouTube, Hacker News, and low quality content blog started appearing in the search results. After starting the AMP the access became even easier since these websites are adopting the new format so fast, therefore more and more news appear in the search results.
Although the websites are approved by Google News, they quite often publish low quality content, that do not meet certain criteria. At the same time the "Breaking News" block does not require any criteria.
We should remind you that in October Google News began to mark the checked articles.
Google changes its approach to the tab content processing
Google representatives have repeatedly said that the content hidden from users under the tabs and links gets less important and can be ignored by the ranking algorithms. According to Gary Illyes, after the mobile-first index is launched, the current situation should change.
During the discussion regarding the upcoming launch into the Twitter Illyes was asked the following question:
"The "bellows" on the desktop content and similar elements on the page are ignored or are not indexed. Is it processed the same way on mobile devices? ". Ilyes replied:
"No, the mobile-first world content is hidden from users and must have the full weight."
It is still a secret whether it will influence the desktop content or not.
Facebook extends the Audience Network coverage for Digital TV
Facebook starts testing video ads sales on Apple TV and Roku sets in Audience Network this week.
"We want to test the way to the best video ads delivery across Audience Network users connected to the Internet TV devices. Our goal is to provide relevant ads to both Facebook and Social Networks users", the company comments.
Testing will be held with a limited scale.
We should also remind you that early this year Facebook Audience Network has expanded ad views on the mobile Internet. Previously, he was made only in the annexes.
In May advertisers were able to target non-Facebook users, but who visits the websites and applications included to the FAN.
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