SEO Recommendations

HTTPS-connections on desktop Chrome browser has estimated over 50% interest

Google has added a new "Using HTTPS» section in its report on the accessibility of their services and data. It aims to show the transition dynamics to a secure protocol.
According to Google, current desktop Chrome version users download more than a half of the pages through the safe protocol. Whereas, mobile users still widely use HTTP protocol, however, more and more users are getting to HTTPS. Android users who use HTTPS protocol were estimated at 40%.
Google has valued the statistics on page views using different protocols in Chrome and found out that users spend most of their time browsing HTTPS websites than HTTP-resources. This ratio is getting higher for HTTPS benefit.
Google started measuring the HTTPS-connections on Chrome in early 2015.
It should be mentioned that in December 2015 the search engine began HTTPS-indexing page version by default. According to Moz, HTTPS-results in Google top 10 has reached 40% last month.

Google has improved the "Security Issues" report in the Search Console

Google has updated the "Security Issues" report in the Search Console. It provides more information on the problems detected by Safe Browsing technology.
The technology defines the following types of problems: malware, fraudulent pages (social engineering), malicious downloads and unwanted downloads.
From now on it provides the following information: description of the problem, recommendations for its elimination and URL examples, through which the webmaster will be able to find the source of the issue.

AdSense releases a new interface

Google AdSense announced that all users of the service will be automatically transferred to the new interface within a couple of days. There will still be an option to transfer back to the previous UI version. However, in early 2017 it will be already disabled.
Google introduced AdSense updated interface last month. Initially it was optional. From now on it is set up by default.
Among the major changes is a completely redesigned home page and improved navigation.
According to the company, more than a half the AdSense active users decided to transfer to the new UI version and about 90% are still keep using it.

Seo Facts #48

86% of B2B marketers and 77% of B2C marketers use content marketing. (Source: Content Marketing Institute)

Seo Facts #55

According to research from RBC Capital Markets conducted in September 2015, 64% of US small and medium-sized businesses had a professional website for their business, and an additional 10% planned to create one. (Source: eMarketer)

Seo Facts #189

Beyond email, 21.1% of sales originated through free search, and 16.3% through paid search on Black Friday.  (Source: Custora)