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Top SEO News, 2017

    Google will keep in secret the number of search quality algorithms

    Oct 08/2017

    How many search quality algorithms does Google use? This question was put to the John Mueller, the company’s employee during the last video conference with webmasters.
    The question was:
    "When you mention Google's quality algorithm, how many algorithms do you use?"
    Mueller responded the following:
    "Usually we do not talk about how many algorithms we use. We publicly state that we have 200 factors when it comes to scanning, indexing and ranking.
    Generally, the number of algorithms is a casual number. For instance, one algorithm can be used to display a letter on the search results page. Therefore, we believe that counting the exact number of algorithms that Google uses is not something that is really useful [for optimizers].
    From this point of view, I can’t tell you how many algorithms are involved in Google search."

    Gary Illyes shares his point of view on how important referential audit is

    Oct 08/2017

    At the Brighton SEO event that took place last week, Google rep called Gary Illyes shared his opinion about the importance of auditing the website's link profile. This information was reported by Jennifer Slagg in the TheSEMPost blog.
    Since Google Penguin was modified into real-time update and started ignoring spam links instead of imposing sanctions on websites, this has led to a decrease of the value of auditing external links.
    According to Gary Illyes, auditing of links is not necessary for all websites at the present moment.
    "I talked to a lot of SEO specialists from big enterprises about their business and their answers differed. These companies have different opinions on the reason why they reject links.
    I don't think that helding too many audits makes sense, because, as you noted, we successfully ignore the links, and if we see that the links are of an organic nature, it is highly unlikely that we will apply manual sanctions to a website.
    In case your links are ignored by the "Penguin", there is nothing to worry about.
    I've got my own website, which receives about 100,000 visits a week. I have it for 4 years already and I do not have a file named Disavow. I do not even know who is referring to me.
    Thus, in the case when before a website owner was engaged in buying links or using other prohibited methods of link building, then conducting an audit of the reference profile and rejecting unnatural links is necessary in order to avoid future manual sanctions. It is important to remember that rejecting links can lead to a decrease in resource positions in the global search results, since many webmasters often reject links that actually help the website, rather than doing any harm to it.
    Therefore, referential audits are needed if there were any violations in the history of the resource. They are not necessary for many website owners and it is better to spend this time on improving the website itself, says Slagg.

    Googlebot still refuses to scan HTTP/2

    Oct 08/2017

    During the last video conference with webmasters Google rep called John Mueller said that Googlebot still refrains to scan HTTP.
    The reason is that the crawler already scans the content that fast, so the benefits that the browser receives (web pages loading time is decreased) are not that important.
    "No, at the moment we do not scan HTTP / 2. We are still investigating what we can do about it. In general, the difficult part is that Googlebot is not a browser, so it does not get the same speed effects that are observed within a browser when implementing HTTP / 2. We can cache data and make requests in a different way than a regular browser. Therefore, we do not see the full benefits of scanning HTTP / 2.
    But with more websites implementing push notification feature, Googlebot developers are on the point of adding support for HTTP in future.”
    It should be recalled that in April 2016, John Mueller said that the use of the HTTP / 2 protocol on the website does not directly affect the ranking in Google, but it improves the experience of users due to faster loading speed of the pages. Therefore, if you have a change, it is recommended to move to this protocol.

    Google does not check all spam reports in manual mode

    Oct 08/2017

    Google employee named John Mueller stated that the search team does not check all spam reports manually during the last video conference with webmasters.
    The question to Mueller was the following:
    "Some time ago we sent a report on a spam, but still have not seen any changes. Do you check each and every report manually?"
    The answer was:
    No, we do not check all spam reports manually. "
    Later Mueller added:
    "We are trying to determine which reports about spam have the greatest impact, it is on them that we focus our attention and it is their anti-spam team that checks manually, processes and, if necessary, applies manual sanctions. Most of the other reports that come to us is just information that we collect and can use to improve our algorithms in the future. At the same time, he noted that small reports about violations of one page scale are less prioritized for Google. But when this information can be applied to a number of pages, these reports become more valuable and are prior to be checked.
    As for the report processing time, it takes some considerable time. As Mueller explained, taking measures may take "some time", but not a day or two.
    It should be recalled that in 2016, Google received about 35 thousand messages about spam from users every month. About 65% of all the reports led to manual sanctions.

    

    Google Image Search loses market share to Amazon and Facebook

    Aug 14/2017

    The share of Google in the search market grew from 58.84% in October last year to 64.8% in March 2017. At the same time, the share of Google Image Search fell to 21.8% in favor of Amazon and Facebook. This information has come from analysts of the American company Jumpshot in partnership with co-founder Moz Rand Fishkin.
    During the research, they analyzed search data in Google Search, Images, Maps, YouTube, Yahoo, Bing, Amazon, Facebook, Reddit and Wikipedia for the period from October 2016 to May 2017 with a sole purpose to determine the resources that accounted for the largest number of search engines Sessions and traffic.
    Generally, at this period Amazon's share went up from 0.4% to 2.30%, and Facebook's 0.8% to 1.5%. Bing and Yahoo both showed growth of up to 2.4%, while Google Maps was ranked up to 1.2%. The activity of Google Search, Bing, Amazon and Facebook showed growth, while Google Images, YouTube, Yahoo and Google Maps lost their positions.
    The report also included data on search volumes and CTR in the US. The number of search sessions in Google has exceeded 30 billion a month (as of October 2016). By May 2017, the growth trend remained at the level of 10-15% compared to the previous year.
    The results of the organic search in 2016 went down to the bottom. In December they were ranked at 54% (despite the fact that in January and February of the same year their level was at 57% and 56%, respectively, and taking into account the traditional activity stop after the winter holidays).
    November 2016 gave the highest rates of search activity without clicks and was ranked at 45.5%. At the same time, the lowest indicator was in October, which is only 40.3%.
    According to Jumpshot, the largest traffic is generated by Google: about 63% in May 2017, with about 60% in October 2016. During this period, YouTube also showed better results and went up by 0.2%, while Amazon rose by 0.1%. Traffic from Facebook, Yahoo, Reddit, Imgur and Bing almost died, and that’s only Wikipedia that remained at the same level.

    Google: 503 status code should not be applied for weeks

    June 15/2017

    Google’s spokesman John Mueller said that the server's 503 response code should be used within a few hours, but not weeks.
    503 error means that the server is temporarily unable to process requests for technical reasons (this may be a maintenance, overload, etc.). This is a good method to help Google understand that the website will be unavailable for a limited period of time.
    However, it is not recommended to use it for longer than a few hours. According to Mueller, "weeks" does not mean temporary. He also added that the webmasters are misleading Google in this case.
    If it's not accessible for weeks, it would be misleading to include it in search, imo. It's an error page, essentially.
    - John ☆ .o (▽ ≦ ≦) o. ☆ (@JohnMu) June 8, 2017
    We should remind you that John Mueller previously told how not to lose the position in the search engine, if there is a need to temporarily suspend the website (for a day or more) either due to technical maintenance or for other reasons.

    Google uses ccTLD for geotargeting and Search Console settings

    July 25/2017

    John Mueller, Google spokesman described the way the search engine targets search results for users living in different regions of the globe.
    According to Mueller, geographic targeting uses factors such as ccTLDs or Search Console settings.
    For geotargeting we use mostly the ccTLD or search console setting, so place the server.
    — John ☆.o(≧▽≦)o.☆ (@JohnMu) July 7, 2017
    Earlier Google analyzed the server location determining the region where the website should be ranked best. Apparently, now this factor is not counted.

    Google intends to improve the interaction of a person with AI

    July 25/2017

    Google announced the launch of a new research project, which goal is to study and improve the interaction between artificial intelligence (AI) and human beings. The phenomenon was named PAIR.
    At the moment, the program involves 12 people who will work together with Google employees in different product groups. The project also involves external experts: Brendan Meade, a professor of Harvard University and, Hol Abelson, a professor of the Massachusetts Institute of Technology.
    The research that will be carried out within the framework of the project is aimed at improving the user interface of "smart" components in Google services.
    Scientists will study the problems affecting all participants in the supply chain: starting from programmers creating algorithms to professionals who use (or will soon be using) specialized AI tools. Google wants to make AI-solutions user-friendly and understandable to them.
    As part of the project, Google also opened the source code for two tools: Facets Overview and Facets Dive. Programmers will be able to check the data sets for machine learning for possible problems using the tools mentioned. For instance, an insufficient sample size.

    AdWords launches a new keyword-level bidding interface

    July 11/2017

    Google AdWords users all around the world noticed that is a new keyword-level bidding interface is launching soon.
    Google will show recommended bids for different ad positions on the page, even if the bid simulator for this keyword is not available.
    Some phases were also changed a little bit. Instead of the "top of the page" is now replaced by "over all organic results"; instead of "first position" the tab "over all other ads" will be now used.
    There was no official launch announcement yet.
    Let us remind you that Google AdWords changed algorithm of work of the Optimizer of the price for conversion last week. Earlier this tool could raise the maximum bid for prospective clicks by no more than 30%. Now this restriction is lifted.

    The Italian authorities fines WhatsApp for $ 3 million euros

    July 11/2017

    The Italian Antimonopoly Authority fined WhatsApp service developers for 3 million euros. This information was reported reported by Reuters.
    According to the agency, WhatsApp imposed conditions on the users that obliged them to agree to data transfer to Facebook parent company. In particular, they were persuaded that without agreeing on this they would not be able to continue using the service.
    The WhatsApp press service commented on this situation the following way: "We are considering this decision and preparing a response to the authorities."
    The supervisory authorities of all EU countries demanded that WhatsApp last year to suspend the transfer of Facebook data because of users’ doubts' in agreeing on the conditions.
    The fact that WhatsApp will open Facebook access to the user base became known in August 2016.

Read about SEO

SEO Facts

  • Seo Facts #131

    ROI: In the Email Marketing Industry Census 2015, eConsultancy & Adestra found that among digital marketers 79% ranked ROI from email “good” or “excellent”, 76% ranked ROI from SEO “good” or “excellent”, and 35% ranked ROI from social media as “good” or “excellent.” (Source: Movable Ink)


  • Seo Facts #75

    More than 7 in 10 respondents feel that their SEO effectiveness is improving either significantly (15%) or modestly (56%). (Source: Marketing Charts)


  • Seo Facts #114

    Separate research from Experian Marketing Services is in line with the Yesmail study. According to the Q2 2015 data, 48% of all emails sent by Experian clients were opened on desktop devices and 40% of emails were opened on mobile phones and ereaders. Some 12% were opened on tablets. (Source: eMarketer)


  • Seo Facts #17

    93% of online experiences begin with a search engine. (2016)


  • Seo Facts #135

    Facebook had 167 million daily active users (DAUs) in the US and Canada as of Q3 2015, with 1.01 billion daily users worldwide. (Source: TechCrunch)


  • Seo Facts #94

    The most effective content marketing strategy for B2C businesses is eNewsletters (61% of marketers say these are effective). Other effective strategies are in-person events (67%), illustrations/photos (66%) and social media content (66%). (Source: Content Marketing Institute)


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