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John Roskelley Honored With Career Piolet d'Or - Climbing Magazine ...

Roskelley to receive lifetime award | The Spokesman-Review

Roskelley First American Awarded Piolet d'Or Career Award

John Roskelley - Topical coverage at The Spokesman-Review

Meet John Roskelley – CELP Board Member | Center for Environmental ...

Roskelley first American to receive Golden Ice Axe award | The ...

John Roskelley - Topical coverage at The Spokesman-Review

Meet John Roskelley – CELP Board Member | Center for Environmental ...

2014 Walter Bonatti Award Goes to John Roskelly - Gripped Magazine

Remembering Kim Schmitz, by John Roskelley

First Ascent Stock Photos & First Ascent Stock Images - Alamy

John Roskelley - Alchetron, The Free Social Encyclopedia

EXPEDITION NEWS September 2016

Nanda Devi: The Tragic Expedition: John Roskelley: 9780898867398 ...

CELP Elects New Board Chair, Daryl Williams, and Vice Chair, John ...

John Roskelley - Topical coverage at The Spokesman-Review

Successful ascents of K6 and Annapurna honoured at the Piolet d'Or

John Roskelley to be awarded the Lifetime Piolet d'Or :: SuperTopo ...

Footless Crow

Nanda Devi: The Tragic Expedition: John Roskelley: 9780898867398 ...


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Top SEO News, 2017

    Google will keep in secret the number of search quality algorithms

    Oct 08/2017

    How many search quality algorithms does Google use? This question was put to the John Mueller, the company’s employee during the last video conference with webmasters.
    The question was:
    "When you mention Google's quality algorithm, how many algorithms do you use?"
    Mueller responded the following:
    "Usually we do not talk about how many algorithms we use. We publicly state that we have 200 factors when it comes to scanning, indexing and ranking.
    Generally, the number of algorithms is a casual number. For instance, one algorithm can be used to display a letter on the search results page. Therefore, we believe that counting the exact number of algorithms that Google uses is not something that is really useful [for optimizers].
    From this point of view, I can’t tell you how many algorithms are involved in Google search."

    Gary Illyes shares his point of view on how important referential audit is

    Oct 08/2017

    At the Brighton SEO event that took place last week, Google rep called Gary Illyes shared his opinion about the importance of auditing the website's link profile. This information was reported by Jennifer Slagg in the TheSEMPost blog.
    Since Google Penguin was modified into real-time update and started ignoring spam links instead of imposing sanctions on websites, this has led to a decrease of the value of auditing external links.
    According to Gary Illyes, auditing of links is not necessary for all websites at the present moment.
    "I talked to a lot of SEO specialists from big enterprises about their business and their answers differed. These companies have different opinions on the reason why they reject links.
    I don't think that helding too many audits makes sense, because, as you noted, we successfully ignore the links, and if we see that the links are of an organic nature, it is highly unlikely that we will apply manual sanctions to a website.
    In case your links are ignored by the "Penguin", there is nothing to worry about.
    I've got my own website, which receives about 100,000 visits a week. I have it for 4 years already and I do not have a file named Disavow. I do not even know who is referring to me.
    Thus, in the case when before a website owner was engaged in buying links or using other prohibited methods of link building, then conducting an audit of the reference profile and rejecting unnatural links is necessary in order to avoid future manual sanctions. It is important to remember that rejecting links can lead to a decrease in resource positions in the global search results, since many webmasters often reject links that actually help the website, rather than doing any harm to it.
    Therefore, referential audits are needed if there were any violations in the history of the resource. They are not necessary for many website owners and it is better to spend this time on improving the website itself, says Slagg.

    Googlebot still refuses to scan HTTP/2

    Oct 08/2017

    During the last video conference with webmasters Google rep called John Mueller said that Googlebot still refrains to scan HTTP.
    The reason is that the crawler already scans the content that fast, so the benefits that the browser receives (web pages loading time is decreased) are not that important.
    "No, at the moment we do not scan HTTP / 2. We are still investigating what we can do about it. In general, the difficult part is that Googlebot is not a browser, so it does not get the same speed effects that are observed within a browser when implementing HTTP / 2. We can cache data and make requests in a different way than a regular browser. Therefore, we do not see the full benefits of scanning HTTP / 2.
    But with more websites implementing push notification feature, Googlebot developers are on the point of adding support for HTTP in future.”
    It should be recalled that in April 2016, John Mueller said that the use of the HTTP / 2 protocol on the website does not directly affect the ranking in Google, but it improves the experience of users due to faster loading speed of the pages. Therefore, if you have a change, it is recommended to move to this protocol.

    Google does not check all spam reports in manual mode

    Oct 08/2017

    Google employee named John Mueller stated that the search team does not check all spam reports manually during the last video conference with webmasters.
    The question to Mueller was the following:
    "Some time ago we sent a report on a spam, but still have not seen any changes. Do you check each and every report manually?"
    The answer was:
    No, we do not check all spam reports manually. "
    Later Mueller added:
    "We are trying to determine which reports about spam have the greatest impact, it is on them that we focus our attention and it is their anti-spam team that checks manually, processes and, if necessary, applies manual sanctions. Most of the other reports that come to us is just information that we collect and can use to improve our algorithms in the future. At the same time, he noted that small reports about violations of one page scale are less prioritized for Google. But when this information can be applied to a number of pages, these reports become more valuable and are prior to be checked.
    As for the report processing time, it takes some considerable time. As Mueller explained, taking measures may take "some time", but not a day or two.
    It should be recalled that in 2016, Google received about 35 thousand messages about spam from users every month. About 65% of all the reports led to manual sanctions.

    Google My Business has added a tool for website creation

    June 17/2017

    Google My Business has launched a new tool using which users will be able to create a free business card website for their company.
    You need to verify ownership of the company page in My Business to access the tool. The data and photos placed on it will be used to create the website. The website appearance can be configured, and its contents supplemented.
    If you change the company’ data, the website will be automatically updated. In addition, it will be optimized for cross-platform devices.
    Having created a website you can publish it immediately or do that later.
    A window that offers you to create a website appears after the confirmation of the company page. This function is also available in the "Website" menu.
    For more information about this feature see the Help Center.
    According to Google, 60% of small businesses do not have their own website. With the help of a new tool they will be able to create them.

    Google Drive will become a backup tool

    June 17/2017

    Google plans to make a backup tool out of Google's cloud service. Soon it will be available to track and archive files inside any folder the user specifies. This can also be the contents of the entire hard disk or the Documents folder.
    The backup function will be available from June 28 after the release of the new Backup and Sync application, which is the latest version of Google Drive for Mac / PC.
    It is assumed that users will have the opportunity to open and edit files located in the cloud. It is still not clear whether they will be able to synchronize information between multiple PCs using Disk as an intermediary.
    Since the auto update to Backup and Sync is not planned, the company recommends installing a new application immediately after being released.
    The new feature is primarily targeted at corporate Google Drive users.

    Google ignores canonical links when an error is suspected

    Aug 03/2017

    Google ignores canonical links if it is suspected that an error could have been made during their implementation. This was told by the search representative, John Mueller during the last video meeting with webmasters.
    One of the participants asked Mueller at the meeting:
    "If a large number of canonical links points to the same page, can this lead to some problems with website?"
    Mueller replied the following:
    "No, it is not necessary. The only problematic situation that may occur is when all these pages point to the main page as canonical. In this case, our systems understand that the rel = canonical attribute was wrongly implemented and thus, they ignore this data.
    But if the website contains a large number of pages with the same content (URLs with different parameters, etc.), using the rel = canonical attribute is an ideal option in this situation."
    It should be recalled that earlier this month the Moz founder, Rand Fishkin, prepared a review of the best practices for the URL canonicalization.

    Google: 503 status code should not be applied for weeks

    June 15/2017

    Google’s spokesman John Mueller said that the server's 503 response code should be used within a few hours, but not weeks.
    503 error means that the server is temporarily unable to process requests for technical reasons (this may be a maintenance, overload, etc.). This is a good method to help Google understand that the website will be unavailable for a limited period of time.
    However, it is not recommended to use it for longer than a few hours. According to Mueller, "weeks" does not mean temporary. He also added that the webmasters are misleading Google in this case.
    If it's not accessible for weeks, it would be misleading to include it in search, imo. It's an error page, essentially.
    - John ☆ .o (▽ ≦ ≦) o. ☆ (@JohnMu) June 8, 2017
    We should remind you that John Mueller previously told how not to lose the position in the search engine, if there is a need to temporarily suspend the website (for a day or more) either due to technical maintenance or for other reasons.

    AdWords launches a new keyword-level bidding interface

    July 11/2017

    Google AdWords users all around the world noticed that is a new keyword-level bidding interface is launching soon.
    Google will show recommended bids for different ad positions on the page, even if the bid simulator for this keyword is not available.
    Some phases were also changed a little bit. Instead of the "top of the page" is now replaced by "over all organic results"; instead of "first position" the tab "over all other ads" will be now used.
    There was no official launch announcement yet.
    Let us remind you that Google AdWords changed algorithm of work of the Optimizer of the price for conversion last week. Earlier this tool could raise the maximum bid for prospective clicks by no more than 30%. Now this restriction is lifted.

    Cyber attack that took place on May 12 affected 200,000 users from 150 countries

    July 11/2017

    The victims of the mass cyberattack that occurred on May 12 were 200 thousand users from 150 countries. This information was stated by the press-secretary of the European police department (Europol) Jen Ohn Jen Hurt.
    According to him, there are many affected companies, including large corporations. He also noted that the cyber attack may continue on May 15, when people come to work and turn on their computers.
    The virus, called WannaCry blocks access to files and requires affected users to pay $ 300 ransom in bitcoins. Unless the price is paid in three days, hackers threaten to double this amount, and after 7 they remove all files from the computer.
    The first reports of cyber attacks appeared in the media and social networks on Friday, May 12. According to Europol, the malware was launched from the National Health Service of England. Then it affected networks in other countries. The virus infected computer networks of the Ministry of Internal Affairs, Megafon and other organizations in Russia.
    Proofpoint specialist Darien Hass and author of the MalwareTech blog managed to stop the spread of the virus using code to access a meaningless domain on May 13. However, the WannaCry creators released a new version of the virus, which no longer refers to this domain name.
    It is noted in Europol that the motivation of hackers is not fully understood. Typically, this type of attack is revenue-oriented. However, in this case, the amount of the repurchase is small. According to the ministry, only a few companies and individuals agreed to pay $ 300 to attackers, following the recommendations of law enforcement agencies. According to The Guardian, the accounts of the creators of the extortion virus received $ 42,000 from approximately 100 people.
    The intruders have not been revealed yet.

Read about SEO

SEO Facts

  • Seo Facts #94

    The most effective content marketing strategy for B2C businesses is eNewsletters (61% of marketers say these are effective). Other effective strategies are in-person events (67%), illustrations/photos (66%) and social media content (66%). (Source: Content Marketing Institute)


  • Seo Facts #95

    The most popular social media platform among B2C businesses is Facebook, with 94% of respondents reporting its usage. Other popular platforms are Twitter (82%), YouTube (77%) and LinkedIn (76%). (Source: Content Marketing Institute)


  • Seo Facts #50

    As of May 2015 more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. (Source: Google)


  • Seo Facts #179

    Search ruled holiday shopping in 2015, claiming a combined total of 39.2% of orders: organic (free) search with 21.5% and paid search with 17.7%. (Source: Custora)


  • Seo Facts #194

    The share of orders placed on desktop computers over the 2015 holiday shopping season dropped from 74.2% in 2014 to 69% in 2015. (Source: Custora)


  • Seo Facts #54

    June 2015 research of marketers by Ascend2 showed 89% worldwide rated SEO successful at achieving objectives of improved search rankings, website traffic and lead generation. (Source: eMarketer)


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