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Top SEO News (July-August, 2017)
Google: 503 status code should not be applied for weeks June 15/2017
Google’s spokesman John Mueller said that the server's 503 response code should be used within a few hours, but not weeks.
503 error means that the server is temporarily unable to process requests for technical reasons (this may be a maintenance, overload, etc.). This is a good method to help Google understand that the website will be unavailable for a limited period of time.
However, it is not recommended to use it for longer than a few hours. According to Mueller, "weeks" does not mean temporary. He also added that the webmasters are misleading Google in this case.
If it's not accessible for weeks, it would be misleading to include it in search, imo. It's an error page, essentially.
- John ☆ .o (▽ ≦ ≦) o. ☆ (@JohnMu) June 8, 2017
We should remind you that John Mueller previously told how not to lose the position in the search engine, if there is a need to temporarily suspend the website (for a day or more) either due to technical maintenance or for other reasons.
Google tests a new search results format with ready-made answers July 11/2017
English-speaking users noticed that Google is testing a new format for the search results that would include ready answers.
From now on the website, the content of which was used to generate a response will no longer be displayed in the search results. The reference to it is contained only in the block with the answer.
"Google removed the result from the search on the page that was already shown in the block with the answer for this query. Now the block with the answer is the only result for the page on a specific request, "says The SEM Post blog
It is noted that the new feature is currently available for many users, but not all of them. This can mean a large-scale testing or a gradual launch.
Google updates the guidelines for assessors third time this year Aug 05/2017
It's third time this year that Google has updated the guidelines for assessors (experts assessing the quality of search results and the pages displayed in it). This time, the changes are even smaller than in the previous version of the document, which was published in May 2017.
The latest innovations will mainly be interested to SEO specialists who work with non-English pages.
For instance, the pseudoscientific and fake content details have been clarified, comments displaying pornographic ads on websites that do not contain adult content have been removed, new examples of pages with the lowest quality have been introduced, as well as a completely new section on the display of results in English for non-English-speaking locales.
There are changes that are purely of a natural style: for example, the selection of some words in italics has been removed. The section on using the Foreign Language label for pages in a foreign language like Ukrainian and Russian is replaced with an example of Catalan and Spanish.
A complete guide for assessors Google is a 160 pages book.
It should be recalled that the Google assessors guide has already been updated in March and May this year. The main changes aimed at combating dubious content in search results took place this March. The largest May updates affected the assessment of the quality of news websites, in particular the use of the "Upsetting-Offensive" label that was introduced in March.
Google is speeding up the mobile pages in the ranking June 17/2017
Google is changing its approach to assessing the speed of page loading. In the near future, the ranking will take into account the speed of mobile pages and not desktop. This was reported by the Goole search representative Gary Illyes at the SMX Advanced 2017 conference.
As you know, at the moment Google measures only the loading speed of the desktop pages. These data are used both in desktop ranking and mobile.
However, mobile speed is more important for Google. Therefore, it was decided to make changes to the search algorithm. This approach is already under consideration.
Illyes also stressed upon the fact that Google will actively inform webmasters about any changes before launching the mobile-first index. So not to make a surprise for specialists.
Earlier it was reported that Google has not been planning to take into account the downloading speed for mobile pages in the ranking.
Google Image Search loses market share to Amazon and Facebook Aug 14/2017
The share of Google in the search market grew from 58.84% in October last year to 64.8% in March 2017. At the same time, the share of Google Image Search fell to 21.8% in favor of Amazon and Facebook. This information has come from analysts of the American company Jumpshot in partnership with co-founder Moz Rand Fishkin.
During the research, they analyzed search data in Google Search, Images, Maps, YouTube, Yahoo, Bing, Amazon, Facebook, Reddit and Wikipedia for the period from October 2016 to May 2017 with a sole purpose to determine the resources that accounted for the largest number of search engines Sessions and traffic.
Generally, at this period Amazon's share went up from 0.4% to 2.30%, and Facebook's 0.8% to 1.5%. Bing and Yahoo both showed growth of up to 2.4%, while Google Maps was ranked up to 1.2%. The activity of Google Search, Bing, Amazon and Facebook showed growth, while Google Images, YouTube, Yahoo and Google Maps lost their positions.
The report also included data on search volumes and CTR in the US. The number of search sessions in Google has exceeded 30 billion a month (as of October 2016). By May 2017, the growth trend remained at the level of 10-15% compared to the previous year.
The results of the organic search in 2016 went down to the bottom. In December they were ranked at 54% (despite the fact that in January and February of the same year their level was at 57% and 56%, respectively, and taking into account the traditional activity stop after the winter holidays).
November 2016 gave the highest rates of search activity without clicks and was ranked at 45.5%. At the same time, the lowest indicator was in October, which is only 40.3%.
According to Jumpshot, the largest traffic is generated by Google: about 63% in May 2017, with about 60% in October 2016. During this period, YouTube also showed better results and went up by 0.2%, while Amazon rose by 0.1%. Traffic from Facebook, Yahoo, Reddit, Imgur and Bing almost died, and that’s only Wikipedia that remained at the same level.
How Google processes pages with the Canonical and noindex attributes Aug 14/2017
During the last video conference with webmasters, John Mueller answered the interesting question: how does the search engine process pages that both contain the Canonical and Noindex attribute?
The question to Mueller was:
"I once was at a seminar where I was told that if you use rel = canonical and Noindex on a page, then Canonical will transmit the Noindex canonicalized page. Is that true?".
"Hmm. I don’t know. We discussed this issue for a long time, at least inside the team. In particular, what should we do in this case.
Using Canonical, you are telling that two pages should be processes identically. Noindex reports that the page that contains it must be removed from the search. Therefore theoretically our algorithms can get confused and decide that you need to delete both pages. Correct? Or they can process them in different ways, taking into account Noindex attribute.
As a matter of actual practice, it is most likely that algorithms will decide that the rel = canonical attribute was added by mistake."
Seo Facts #58
Of the small businesses with websites 10% updated their site at least once a week, 33% at least once a month, and 21% once per year or longer. (Source: eMarketer)
Seo Facts #167
For 2016, the number of smartphone users in the United States is estimated to reach 207.2 million, up from 190.5 million in 2015. (Source: Statista)
Seo Facts #54
June 2015 research of marketers by Ascend2 showed 89% worldwide rated SEO successful at achieving objectives of improved search rankings, website traffic and lead generation. (Source: eMarketer)
Seo Facts #61
71% of B2B researchers start their research with a generic search. (Source: Google)
Seo Facts #66
57% of customers say they won’t recommend a business with a poorly designed mobile site and 40 percent have turned to a competitor’s site after a bad experience. (Source: Google)
Seo Facts #127
In the April 2015 survey by Manta of small business owners the respondents were most likely to see a return of less than $100 per month from social media marketing. Just 13.5% generated monthly social media ROI of more than $1,000. (Source: eMarketer)