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Facebook limits the advertising because of the ethnic ground
Facebook decided to do the revision of the rules of advertising and to limit the use of targeting towards the "ethnic community". From now on companies will not be able to use this option in the ads on the topic of employment, credit services, as well as the sale or rental.
About two weeks ago the possibility of targeting by ethnicity on Facebook was actively critisized. In particular, it was noted that in this way the social network violates the users’ civil rights.
Therefore, Facebook decided to ban this option in the above areas. Bisedes, the company will also make changes in the advertising policy. Under the new rules, the brand companies will not be able to post "discriminatory advertisements."
Changes will take effect by the end of this year. Targeting option to ethnic communities will be moved from the demographic to behavioral category.
When the new system is fully launched, advertisers will receive a warning concerning the violation of service policy when buying the ads.
If the advertiser ignores the warnings and automatic announcements confirmation will not be able to recognize the action of violation, the users themselves will have to inform about the violations.
Later, Facebook will publish some recommendations on how to advertise housing, employment and credit services under the new rules.
Youtube now supports HDR video
YouTube has announced adding the HDR video format support. One will be able to watch videos in this format with the help of compatible devices such as HDR-TVs with the Chromecast Ultra, Samsung SUHD and UHD. One can feel free to upload video to the service.
High Dynamic Range Imaging, HDRI or just HDR is a technology that works with images and video, the brightness range of which exceeds the capabilities of conventional technology. HDR allows you to display items in the picture at the same time dark and very light areas. This technology improves the video quality by means of approximation to the visibility of human eye, which is able to distinguish details in the shadows and in the light.
According to YouTube reps, the service will also implement the HDR streaming in the nearest future.
The fact that YouTube is planning to add HDR-video support, it was already known in January this year.
Google has improved the "Security Issues" report in the Search Console
Google has updated the "Security Issues" report in the Search Console. It provides more information on the problems detected by Safe Browsing technology.
The technology defines the following types of problems: malware, fraudulent pages (social engineering), malicious downloads and unwanted downloads.
From now on it provides the following information: description of the problem, recommendations for its elimination and URL examples, through which the webmaster will be able to find the source of the issue.
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Ranking near the top of search results is great, but if you want the click, your title and description better be top-notch also. In 2005, searchers spent just under 2 seconds, on average, viewing each listing; in 2014 that has dropped to 1.17 seconds. (MarketingProfs)
Seo Facts #157
In 2015, 40.7% of the U.S. smartphone users accessed Instagram. (Source: Statista)
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In the April 2015 survey by Manta of small business owners the respondents were most likely to see a return of less than $100 per month from social media marketing. Just 13.5% generated monthly social media ROI of more than $1,000. (Source: eMarketer)