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Top SEO News, 2017

    Google will keep in secret the number of search quality algorithms

    Oct 08/2017

    How many search quality algorithms does Google use? This question was put to the John Mueller, the company’s employee during the last video conference with webmasters.
    The question was:
    "When you mention Google's quality algorithm, how many algorithms do you use?"
    Mueller responded the following:
    "Usually we do not talk about how many algorithms we use. We publicly state that we have 200 factors when it comes to scanning, indexing and ranking.
    Generally, the number of algorithms is a casual number. For instance, one algorithm can be used to display a letter on the search results page. Therefore, we believe that counting the exact number of algorithms that Google uses is not something that is really useful [for optimizers].
    From this point of view, I can’t tell you how many algorithms are involved in Google search."

    Gary Illyes shares his point of view on how important referential audit is

    Oct 08/2017

    At the Brighton SEO event that took place last week, Google rep called Gary Illyes shared his opinion about the importance of auditing the website's link profile. This information was reported by Jennifer Slagg in the TheSEMPost blog.
    Since Google Penguin was modified into real-time update and started ignoring spam links instead of imposing sanctions on websites, this has led to a decrease of the value of auditing external links.
    According to Gary Illyes, auditing of links is not necessary for all websites at the present moment.
    "I talked to a lot of SEO specialists from big enterprises about their business and their answers differed. These companies have different opinions on the reason why they reject links.
    I don't think that helding too many audits makes sense, because, as you noted, we successfully ignore the links, and if we see that the links are of an organic nature, it is highly unlikely that we will apply manual sanctions to a website.
    In case your links are ignored by the "Penguin", there is nothing to worry about.
    I've got my own website, which receives about 100,000 visits a week. I have it for 4 years already and I do not have a file named Disavow. I do not even know who is referring to me.
    Thus, in the case when before a website owner was engaged in buying links or using other prohibited methods of link building, then conducting an audit of the reference profile and rejecting unnatural links is necessary in order to avoid future manual sanctions. It is important to remember that rejecting links can lead to a decrease in resource positions in the global search results, since many webmasters often reject links that actually help the website, rather than doing any harm to it.
    Therefore, referential audits are needed if there were any violations in the history of the resource. They are not necessary for many website owners and it is better to spend this time on improving the website itself, says Slagg.

    Googlebot still refuses to scan HTTP/2

    Oct 08/2017

    During the last video conference with webmasters Google rep called John Mueller said that Googlebot still refrains to scan HTTP.
    The reason is that the crawler already scans the content that fast, so the benefits that the browser receives (web pages loading time is decreased) are not that important.
    "No, at the moment we do not scan HTTP / 2. We are still investigating what we can do about it. In general, the difficult part is that Googlebot is not a browser, so it does not get the same speed effects that are observed within a browser when implementing HTTP / 2. We can cache data and make requests in a different way than a regular browser. Therefore, we do not see the full benefits of scanning HTTP / 2.
    But with more websites implementing push notification feature, Googlebot developers are on the point of adding support for HTTP in future.”
    It should be recalled that in April 2016, John Mueller said that the use of the HTTP / 2 protocol on the website does not directly affect the ranking in Google, but it improves the experience of users due to faster loading speed of the pages. Therefore, if you have a change, it is recommended to move to this protocol.

    Google does not check all spam reports in manual mode

    Oct 08/2017

    Google employee named John Mueller stated that the search team does not check all spam reports manually during the last video conference with webmasters.
    The question to Mueller was the following:
    "Some time ago we sent a report on a spam, but still have not seen any changes. Do you check each and every report manually?"
    The answer was:
    No, we do not check all spam reports manually. "
    Later Mueller added:
    "We are trying to determine which reports about spam have the greatest impact, it is on them that we focus our attention and it is their anti-spam team that checks manually, processes and, if necessary, applies manual sanctions. Most of the other reports that come to us is just information that we collect and can use to improve our algorithms in the future. At the same time, he noted that small reports about violations of one page scale are less prioritized for Google. But when this information can be applied to a number of pages, these reports become more valuable and are prior to be checked.
    As for the report processing time, it takes some considerable time. As Mueller explained, taking measures may take "some time", but not a day or two.
    It should be recalled that in 2016, Google received about 35 thousand messages about spam from users every month. About 65% of all the reports led to manual sanctions.

    Google tests a new format for price extension in Product Listing Ads

    Aug 04/2017

    Merkle agency specialists noticed that Google is testing a new format for price expansion in product listings.
    Testers put the product price, which is shown at a discount, and the crossed-out original price on the right side. As a result, users immediately see that the product participates in the promotion. Testing is carried out in the mobile and desktop Google versions.
    As noted in Merkle, this format of displaying information about the discount allows you to save space in the ad and show other extensions (free delivery, product rating). In addition, it helps to increase CTR ads and highlight company offers among competitors' ads.
    Testing is conducted on a limited scale. Google representative said to the Merkle Company that they are constantly testing various formats to give users the most useful information.

    Google Search Console sends thousands of verification requests to webmasters by mistake

    Aug 14/2017

    The webmasters who work with Google Search Console have been receiving numerous letters from the service in the last two days asking them to confirm the data. In some cases, thousands of such messages are going to inbox.
    Google’s search quality department specialist John Mueller suggested that the problem may be related to the beta version of Search Console, and apologized:
    "I also noticed that it was happening. I think it started yesterday or the day before yesterday. We sorted out the problem together with the Google Search Console team, and, in our opinion, it does not mean that there is something wrong with your websites. It seems that the problem is on our side, we have confused something, I think this is related to the beta version of Search Console. Perhaps there are some processes that need to be re-tested. But this does not mean that you have to make any changes on your websites, or that you have been attacked by hackers, or something like that. I'm embarrassed and apologize for all these messages that dropped to you inbox mails."
    It should be recalled that Google is working on a new version of Search Console, which became known in July. The company officially confirmed this information in early August and shared the details of the two reports for testing. The new Search Console version will not only change the interface, but also make more data available.

    Publishers have found a way to beat Facebook's ranking algorithms

    July 25/2017

    The AdAge Edition noted that publishers have found a way to beat Facebook's ranking algorithms. They began to attach short videos in MP4 format instead of pictures; since videos re usually given priority in the users' tapes.
    New tactics are used by large publishers, such as BuzzFeed, and smaller ones, among them is ForShitsAndGiggles.
    For example, the 48-second "video" published by BuzzFeed has received more than 1.4 million views in just a couple of weeks:
    Other examples also include short videos that last only a few seconds.
    The Facebook representative in the AdAge commentary says that the social network does not prioritize the video before other types of publications in the news line. But if the user usually interacts with the video, he will often see posts of this format in his tape:
    "We are constantly improving the news line to show you the most relevant stories, and prevent attempts to deceive the system."
    Nevertheless, Russ Torres, the USA Today Network vice president of video content and strategy believes that in fact Facebook promotes the video in line.
    BuzzFeed and ForShitsAndGiggles have not yet commented on this aspect.

    Google ignores canonical links when an error is suspected

    Aug 03/2017

    Google ignores canonical links if it is suspected that an error could have been made during their implementation. This was told by the search representative, John Mueller during the last video meeting with webmasters.
    One of the participants asked Mueller at the meeting:
    "If a large number of canonical links points to the same page, can this lead to some problems with website?"
    Mueller replied the following:
    "No, it is not necessary. The only problematic situation that may occur is when all these pages point to the main page as canonical. In this case, our systems understand that the rel = canonical attribute was wrongly implemented and thus, they ignore this data.
    But if the website contains a large number of pages with the same content (URLs with different parameters, etc.), using the rel = canonical attribute is an ideal option in this situation."
    It should be recalled that earlier this month the Moz founder, Rand Fishkin, prepared a review of the best practices for the URL canonicalization.

    Google Drive will become a backup tool

    June 17/2017

    Google plans to make a backup tool out of Google's cloud service. Soon it will be available to track and archive files inside any folder the user specifies. This can also be the contents of the entire hard disk or the Documents folder.
    The backup function will be available from June 28 after the release of the new Backup and Sync application, which is the latest version of Google Drive for Mac / PC.
    It is assumed that users will have the opportunity to open and edit files located in the cloud. It is still not clear whether they will be able to synchronize information between multiple PCs using Disk as an intermediary.
    Since the auto update to Backup and Sync is not planned, the company recommends installing a new application immediately after being released.
    The new feature is primarily targeted at corporate Google Drive users.

    Google updates the guidelines for assessors third time this year

    Aug 05/2017

    It's third time this year that Google has updated the guidelines for assessors (experts assessing the quality of search results and the pages displayed in it). This time, the changes are even smaller than in the previous version of the document, which was published in May 2017.
    The latest innovations will mainly be interested to SEO specialists who work with non-English pages.
    For instance, the pseudoscientific and fake content details have been clarified, comments displaying pornographic ads on websites that do not contain adult content have been removed, new examples of pages with the lowest quality have been introduced, as well as a completely new section on the display of results in English for non-English-speaking locales.
    There are changes that are purely of a natural style: for example, the selection of some words in italics has been removed. The section on using the Foreign Language label for pages in a foreign language like Ukrainian and Russian is replaced with an example of Catalan and Spanish.
    A complete guide for assessors Google is a 160 pages book.
    It should be recalled that the Google assessors guide has already been updated in March and May this year. The main changes aimed at combating dubious content in search results took place this March. The largest May updates affected the assessment of the quality of news websites, in particular the use of the "Upsetting-Offensive" label that was introduced in March.

Read about SEO

SEO Facts

  • Seo Facts #7

    Search and e-mail are the top two internet activities.


  • Seo Facts #133

    Currently adoption rates for social media stand at 76% for those with college or graduate degrees, 70% of those with some college education and 54% for those who have a high school diploma or less. (Source: Pew Research)


  • Seo Facts #157

    In 2015, 40.7% of the U.S. smartphone users accessed Instagram. (Source: Statista)


  • Seo Facts #1

    Content marketing rocks. Marketing Sherpa reports distribution lead to a 2,000% increase in blog traffic and a 40% increase in revenue.


  • Seo Facts #115

    Mobile click-to-open rates for US marketing emails sent by Yesmail clients in Q3 2015 were at 13.7%, up 1.6% compared to Q3 2014. Desktop click-to-open rates for marketing emails in Q3 2015 were at 18.0%, down 3.8% from the year before. (Source: eMarketer)


  • Seo Facts #188

    Email Marketing was the channel that drove the most online sales on Black Friday. While usually lagging behind online search (free and paid), on Black Friday 2015 email marketing was the primary channel, driving 25.1% of sales. (Source: Custora)


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