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Number of pages in Google index is now over 130 trillion

Google has updated the «How Search Works» page, adding the actual data on the number of indexed pages. At the moment this number exceeds 130 trillion and is still growing.
In March 2013, the number was equal to 30 trillion. In less than 4 years Google has added more than 100 trillion pages into the index.
It should be reminded that now the company is testing a new mobile-first index. This means that in the near future the search algorithms will primarily assess the relevance of a mobile version of the page, and if not, it will use a desktop.
Find more inforation regarding these changes in FAQ.

Google turned “Content keywords” off in the Search Console

Google announced that "Content Keywords" in the Search Console has been disabled.
At the time it was launched this report was the only way to see what Googlebot detected when scanning your website. Now webmasters have an access to the Search Analytics report, the tool "View as Googlebot» and other functions.
Google also noted that the "Content Keywords" report misled people. It gave the impression that the more similar the keywords added to the page, the more likely that it will be relevant in search results. In fact, it was not so.
This was exactly the reason of disabling this feature. Since fall 2015 Google got interested in the way the webmasters use "Content Keywords" report.
The idea of disabling the report became known in May this year.

Facebook is planning to act as a competitor to Linkedin

Facebook is currently testing a new service that allows page owners to post vacancies and other users to apply for them. This information was reported by TechCrunch.
Vacant posts will be created at «Jobs» tab. The companies will be able to specify the job title, salary and working conditions. By means of a special feature it will highlight vacancies among other publications in the news feed and attract the attention of users. All ads will be visible in the Jobs section.
Applicants will be able to respond to the announcements using «Apply Now» button. The CV will be generated automatically from the data of user’s profiles. Thus, they will be able to quickly offer its candidature for several jobs without wasting time posting general information.
The companies will receive a feedback through private messages. They will also be able to pay for the posts to attact more people.
Once this feature is launched, Facebook will become a direct competitor to the LinkedIn social network.
We should remind you that Microsoft reported of buyng Linkedin in June. The deal should be done by the end of this year, and its total amount will reach $ 26.2 billion.

Seo Facts #69

50% of consumers visit a store within a day of their local search on a smartphone. (Source: Google)

Seo Facts #154

55% of US Instagram users are ages 18-29 as of August 2015. (Source: Pew Research)

Seo Facts #185

Black Friday was “Mobile Friday,” with mobile accounting for 36.1% of orders, up from 30.3% of orders on Black Friday 2014.  (Source: Custora)