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Top SEO News, 2017

    Google will keep in secret the number of search quality algorithms

    Oct 08/2017

    How many search quality algorithms does Google use? This question was put to the John Mueller, the company’s employee during the last video conference with webmasters.
    The question was:
    "When you mention Google's quality algorithm, how many algorithms do you use?"
    Mueller responded the following:
    "Usually we do not talk about how many algorithms we use. We publicly state that we have 200 factors when it comes to scanning, indexing and ranking.
    Generally, the number of algorithms is a casual number. For instance, one algorithm can be used to display a letter on the search results page. Therefore, we believe that counting the exact number of algorithms that Google uses is not something that is really useful [for optimizers].
    From this point of view, I can’t tell you how many algorithms are involved in Google search."

    Gary Illyes shares his point of view on how important referential audit is

    Oct 08/2017

    At the Brighton SEO event that took place last week, Google rep called Gary Illyes shared his opinion about the importance of auditing the website's link profile. This information was reported by Jennifer Slagg in the TheSEMPost blog.
    Since Google Penguin was modified into real-time update and started ignoring spam links instead of imposing sanctions on websites, this has led to a decrease of the value of auditing external links.
    According to Gary Illyes, auditing of links is not necessary for all websites at the present moment.
    "I talked to a lot of SEO specialists from big enterprises about their business and their answers differed. These companies have different opinions on the reason why they reject links.
    I don't think that helding too many audits makes sense, because, as you noted, we successfully ignore the links, and if we see that the links are of an organic nature, it is highly unlikely that we will apply manual sanctions to a website.
    In case your links are ignored by the "Penguin", there is nothing to worry about.
    I've got my own website, which receives about 100,000 visits a week. I have it for 4 years already and I do not have a file named Disavow. I do not even know who is referring to me.
    Thus, in the case when before a website owner was engaged in buying links or using other prohibited methods of link building, then conducting an audit of the reference profile and rejecting unnatural links is necessary in order to avoid future manual sanctions. It is important to remember that rejecting links can lead to a decrease in resource positions in the global search results, since many webmasters often reject links that actually help the website, rather than doing any harm to it.
    Therefore, referential audits are needed if there were any violations in the history of the resource. They are not necessary for many website owners and it is better to spend this time on improving the website itself, says Slagg.

    Googlebot still refuses to scan HTTP/2

    Oct 08/2017

    During the last video conference with webmasters Google rep called John Mueller said that Googlebot still refrains to scan HTTP.
    The reason is that the crawler already scans the content that fast, so the benefits that the browser receives (web pages loading time is decreased) are not that important.
    "No, at the moment we do not scan HTTP / 2. We are still investigating what we can do about it. In general, the difficult part is that Googlebot is not a browser, so it does not get the same speed effects that are observed within a browser when implementing HTTP / 2. We can cache data and make requests in a different way than a regular browser. Therefore, we do not see the full benefits of scanning HTTP / 2.
    But with more websites implementing push notification feature, Googlebot developers are on the point of adding support for HTTP in future.”
    It should be recalled that in April 2016, John Mueller said that the use of the HTTP / 2 protocol on the website does not directly affect the ranking in Google, but it improves the experience of users due to faster loading speed of the pages. Therefore, if you have a change, it is recommended to move to this protocol.

    Google does not check all spam reports in manual mode

    Oct 08/2017

    Google employee named John Mueller stated that the search team does not check all spam reports manually during the last video conference with webmasters.
    The question to Mueller was the following:
    "Some time ago we sent a report on a spam, but still have not seen any changes. Do you check each and every report manually?"
    The answer was:
    No, we do not check all spam reports manually. "
    Later Mueller added:
    "We are trying to determine which reports about spam have the greatest impact, it is on them that we focus our attention and it is their anti-spam team that checks manually, processes and, if necessary, applies manual sanctions. Most of the other reports that come to us is just information that we collect and can use to improve our algorithms in the future. At the same time, he noted that small reports about violations of one page scale are less prioritized for Google. But when this information can be applied to a number of pages, these reports become more valuable and are prior to be checked.
    As for the report processing time, it takes some considerable time. As Mueller explained, taking measures may take "some time", but not a day or two.
    It should be recalled that in 2016, Google received about 35 thousand messages about spam from users every month. About 65% of all the reports led to manual sanctions.

    Google is speeding up the mobile pages in the ranking

    June 17/2017

    Google is changing its approach to assessing the speed of page loading. In the near future, the ranking will take into account the speed of mobile pages and not desktop. This was reported by the Goole search representative Gary Illyes at the SMX Advanced 2017 conference.
    As you know, at the moment Google measures only the loading speed of the desktop pages. These data are used both in desktop ranking and mobile.
    However, mobile speed is more important for Google. Therefore, it was decided to make changes to the search algorithm. This approach is already under consideration.
    Illyes also stressed upon the fact that Google will actively inform webmasters about any changes before launching the mobile-first index. So not to make a surprise for specialists.
    Earlier it was reported that Google has not been planning to take into account the downloading speed for mobile pages in the ranking.

    Google tests a new format for price extension in Product Listing Ads

    Aug 04/2017

    Merkle agency specialists noticed that Google is testing a new format for price expansion in product listings.
    Testers put the product price, which is shown at a discount, and the crossed-out original price on the right side. As a result, users immediately see that the product participates in the promotion. Testing is carried out in the mobile and desktop Google versions.
    As noted in Merkle, this format of displaying information about the discount allows you to save space in the ad and show other extensions (free delivery, product rating). In addition, it helps to increase CTR ads and highlight company offers among competitors' ads.
    Testing is conducted on a limited scale. Google representative said to the Merkle Company that they are constantly testing various formats to give users the most useful information.

    Google keeps ignoring the Last-Modified meta tag

    Aug 14/2017

    Google still ignores the Last-Modified meta tag in the search. This was stated by the company’s employee, John Mueller providing a response to a question from one of the webmasters on Twitter.
    The question was:
    "In 2011 you said that Google does not use the http-equiv =" last-modified "tag for crawling. Is that still so? ".
    Mueller replied the following:
    Yep, we still do not use it.
    - John ☆ .o (≧ ▽ ≦) o. ☆ (@JohnMu) August 11, 2017
    The tag was originally used to alert the crawlers that the page was updated, or to specify the date the page was last refreshed.
    In 2011 John Mueller made a post on the Webmaster Central Help forum in which he stated that Google does not use the Last-Modified meta tag for scanning, indexing, or ranking. This tag is also not included in the list of meta tags considered by Google. With all this, other search engines can still use it.

    Cyber attack that took place on May 12 affected 200,000 users from 150 countries

    July 11/2017

    The victims of the mass cyberattack that occurred on May 12 were 200 thousand users from 150 countries. This information was stated by the press-secretary of the European police department (Europol) Jen Ohn Jen Hurt.
    According to him, there are many affected companies, including large corporations. He also noted that the cyber attack may continue on May 15, when people come to work and turn on their computers.
    The virus, called WannaCry blocks access to files and requires affected users to pay $ 300 ransom in bitcoins. Unless the price is paid in three days, hackers threaten to double this amount, and after 7 they remove all files from the computer.
    The first reports of cyber attacks appeared in the media and social networks on Friday, May 12. According to Europol, the malware was launched from the National Health Service of England. Then it affected networks in other countries. The virus infected computer networks of the Ministry of Internal Affairs, Megafon and other organizations in Russia.
    Proofpoint specialist Darien Hass and author of the MalwareTech blog managed to stop the spread of the virus using code to access a meaningless domain on May 13. However, the WannaCry creators released a new version of the virus, which no longer refers to this domain name.
    It is noted in Europol that the motivation of hackers is not fully understood. Typically, this type of attack is revenue-oriented. However, in this case, the amount of the repurchase is small. According to the ministry, only a few companies and individuals agreed to pay $ 300 to attackers, following the recommendations of law enforcement agencies. According to The Guardian, the accounts of the creators of the extortion virus received $ 42,000 from approximately 100 people.
    The intruders have not been revealed yet.

    Google: 503 status code should not be applied for weeks

    June 15/2017

    Google’s spokesman John Mueller said that the server's 503 response code should be used within a few hours, but not weeks.
    503 error means that the server is temporarily unable to process requests for technical reasons (this may be a maintenance, overload, etc.). This is a good method to help Google understand that the website will be unavailable for a limited period of time.
    However, it is not recommended to use it for longer than a few hours. According to Mueller, "weeks" does not mean temporary. He also added that the webmasters are misleading Google in this case.
    If it's not accessible for weeks, it would be misleading to include it in search, imo. It's an error page, essentially.
    - John ☆ .o (▽ ≦ ≦) o. ☆ (@JohnMu) June 8, 2017
    We should remind you that John Mueller previously told how not to lose the position in the search engine, if there is a need to temporarily suspend the website (for a day or more) either due to technical maintenance or for other reasons.

    Google intends to improve the interaction of a person with AI

    July 25/2017

    Google announced the launch of a new research project, which goal is to study and improve the interaction between artificial intelligence (AI) and human beings. The phenomenon was named PAIR.
    At the moment, the program involves 12 people who will work together with Google employees in different product groups. The project also involves external experts: Brendan Meade, a professor of Harvard University and, Hol Abelson, a professor of the Massachusetts Institute of Technology.
    The research that will be carried out within the framework of the project is aimed at improving the user interface of "smart" components in Google services.
    Scientists will study the problems affecting all participants in the supply chain: starting from programmers creating algorithms to professionals who use (or will soon be using) specialized AI tools. Google wants to make AI-solutions user-friendly and understandable to them.
    As part of the project, Google also opened the source code for two tools: Facets Overview and Facets Dive. Programmers will be able to check the data sets for machine learning for possible problems using the tools mentioned. For instance, an insufficient sample size.

Read about SEO

SEO Facts

  • Seo Facts #73

    48% Identified keyword/phrase research as a most effective SEO tactic with 34% citing frequent website update. (Source: MarketingProfs)


  • Seo Facts #165

    There are 7.1 billion mobile subscribers globally as of November 2015.  (Source: TechCrunch)


  • Seo Facts #9

    Inbound leads cost 61% lower than outbound leads. An example of an inbound lead might be from search engine optimization. An outbound lead might be from a cold call.


  • Seo Facts #142

    Twitter has 320 million monthly active users as of September 2015. (Source: Twitter)


  • Seo Facts #105

    In the Email Marketing Industry Census 2015, eConsultancy & Adestra found that among digital marketers 79% ranked ROI from email “good” or “excellent”, 76% ranked ROI from SEO “good” or “excellent”, and 35% ranked ROI from social media as “good” or “excellent”. (Source: Movable Ink)


  • Seo Facts #68

    4 in 5 consumers conduct local searches on search engines – 88% on smartphones, 84% on computer/tablet. (Source: Google)


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