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Top SEO News (July-August, 2017)
Google keeps ignoring the Last-Modified meta tag Aug 14/2017
Google still ignores the Last-Modified meta tag in the search. This was stated by the company’s employee, John Mueller providing a response to a question from one of the webmasters on Twitter.
The question was:
"In 2011 you said that Google does not use the http-equiv =" last-modified "tag for crawling. Is that still so? ".
Mueller replied the following:
Yep, we still do not use it.
- John ☆ .o (≧ ▽ ≦) o. ☆ (@JohnMu) August 11, 2017
The tag was originally used to alert the crawlers that the page was updated, or to specify the date the page was last refreshed.
In 2011 John Mueller made a post on the Webmaster Central Help forum in which he stated that Google does not use the Last-Modified meta tag for scanning, indexing, or ranking. This tag is also not included in the list of meta tags considered by Google. With all this, other search engines can still use it.
How Google processes pages with the Canonical and noindex attributes Aug 14/2017
During the last video conference with webmasters, John Mueller answered the interesting question: how does the search engine process pages that both contain the Canonical and Noindex attribute?
The question to Mueller was:
"I once was at a seminar where I was told that if you use rel = canonical and Noindex on a page, then Canonical will transmit the Noindex canonicalized page. Is that true?".
"Hmm. I don’t know. We discussed this issue for a long time, at least inside the team. In particular, what should we do in this case.
Using Canonical, you are telling that two pages should be processes identically. Noindex reports that the page that contains it must be removed from the search. Therefore theoretically our algorithms can get confused and decide that you need to delete both pages. Correct? Or they can process them in different ways, taking into account Noindex attribute.
As a matter of actual practice, it is most likely that algorithms will decide that the rel = canonical attribute was added by mistake."
Google intends to improve the interaction of a person with AI July 25/2017
Google announced the launch of a new research project, which goal is to study and improve the interaction between artificial intelligence (AI) and human beings. The phenomenon was named PAIR.
At the moment, the program involves 12 people who will work together with Google employees in different product groups. The project also involves external experts: Brendan Meade, a professor of Harvard University and, Hol Abelson, a professor of the Massachusetts Institute of Technology.
The research that will be carried out within the framework of the project is aimed at improving the user interface of "smart" components in Google services.
Scientists will study the problems affecting all participants in the supply chain: starting from programmers creating algorithms to professionals who use (or will soon be using) specialized AI tools. Google wants to make AI-solutions user-friendly and understandable to them.
As part of the project, Google also opened the source code for two tools: Facets Overview and Facets Dive. Programmers will be able to check the data sets for machine learning for possible problems using the tools mentioned. For instance, an insufficient sample size.
Google ignores canonical links when an error is suspected Aug 03/2017
Google ignores canonical links if it is suspected that an error could have been made during their implementation. This was told by the search representative, John Mueller during the last video meeting with webmasters.
One of the participants asked Mueller at the meeting:
"If a large number of canonical links points to the same page, can this lead to some problems with website?"
Mueller replied the following:
"No, it is not necessary. The only problematic situation that may occur is when all these pages point to the main page as canonical. In this case, our systems understand that the rel = canonical attribute was wrongly implemented and thus, they ignore this data.
But if the website contains a large number of pages with the same content (URLs with different parameters, etc.), using the rel = canonical attribute is an ideal option in this situation."
It should be recalled that earlier this month the Moz founder, Rand Fishkin, prepared a review of the best practices for the URL canonicalization.
Google adds tags for recipes, videos and products in the image search Aug 03/2017
Google added tags for recipes, videos, products and GIF to the image search results. Now when searching for images, users will immediately see which type of content the individual results are related to.
The Google rep commented on the new feature saying the following:
"These badges will help you find those images that involve additional actions or contain more detailed information."
To display a label on a website page, appropriate marking of structured data should be added: for recipes, goods or video. GIF-images Google algorithms will recognize and mark automatically, thus, markup is not needed for them. New badges will not always be displayed just like extended snippets. Filling in the fields for the recommended properties of the markup increases the chances of getting them.
Google also updated its structured data verification tool. Now it processes markups for images.
It should be recalled that Google started showing videos and recipes in the search results for pictures starting from last month.
Publishers have found a way to beat Facebook's ranking algorithms July 25/2017
The AdAge Edition noted that publishers have found a way to beat Facebook's ranking algorithms. They began to attach short videos in MP4 format instead of pictures; since videos re usually given priority in the users' tapes.
New tactics are used by large publishers, such as BuzzFeed, and smaller ones, among them is ForShitsAndGiggles.
For example, the 48-second "video" published by BuzzFeed has received more than 1.4 million views in just a couple of weeks:
Other examples also include short videos that last only a few seconds.
The Facebook representative in the AdAge commentary says that the social network does not prioritize the video before other types of publications in the news line. But if the user usually interacts with the video, he will often see posts of this format in his tape:
"We are constantly improving the news line to show you the most relevant stories, and prevent attempts to deceive the system."
Nevertheless, Russ Torres, the USA Today Network vice president of video content and strategy believes that in fact Facebook promotes the video in line.
BuzzFeed and ForShitsAndGiggles have not yet commented on this aspect.
Seo Facts #150
In Q3 2015, 727 million of Facebook’s 1.55 billion Million active users were mobile-only, equivalent to 47% of users who have never interacted with Facebook on a desktop computer. (Source: eMarketer)
Seo Facts #183
Mobile Shopping (e-commerce orders made on mobile phones and tablets) accounted for 26.9% of orders on Cyber Monday 2015, a jump from only 23% on Cyber Monday 2014. (Source: Custora)
Seo Facts #61
71% of B2B researchers start their research with a generic search. (Source: Google)
Seo Facts #111
Listrak reported that in Q2 2015 open rates for US shopping cart abandonment email campaigns averaged 28.0% among its clients with a 21.0% conversion rate. (Source: eMarketer)
Seo Facts #113
86% of consumers said they would like to receive promotional e-mails from companies they do business with at least monthly, and 15% like to get them daily. (Source: Statista)
Seo Facts #185
Black Friday was “Mobile Friday,” with mobile accounting for 36.1% of orders, up from 30.3% of orders on Black Friday 2014. (Source: Custora)