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Using our free SEO "Keyword Suggest" keyword analyzer you can run the keyword analysis "Mcdonald's Coupons 2015" in detail. In this section you can find synonyms for the word "Mcdonald's Coupons 2015", similar queries, as well as a gallery of images showing the full picture of possible uses for this word (Expressions). In the future, you can use the information to create your website, blog or to start an advertising company. The information is updated once a month.

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Top SEO News (July-August, 2017)

    Publishers have found a way to beat Facebook's ranking algorithms

    July 25/2017

    The AdAge Edition noted that publishers have found a way to beat Facebook's ranking algorithms. They began to attach short videos in MP4 format instead of pictures; since videos re usually given priority in the users' tapes.
    New tactics are used by large publishers, such as BuzzFeed, and smaller ones, among them is ForShitsAndGiggles.
    For example, the 48-second "video" published by BuzzFeed has received more than 1.4 million views in just a couple of weeks:
    Other examples also include short videos that last only a few seconds.
    The Facebook representative in the AdAge commentary says that the social network does not prioritize the video before other types of publications in the news line. But if the user usually interacts with the video, he will often see posts of this format in his tape:
    "We are constantly improving the news line to show you the most relevant stories, and prevent attempts to deceive the system."
    Nevertheless, Russ Torres, the USA Today Network vice president of video content and strategy believes that in fact Facebook promotes the video in line.
    BuzzFeed and ForShitsAndGiggles have not yet commented on this aspect.

    Google ignores canonical links when an error is suspected

    Aug 03/2017

    Google ignores canonical links if it is suspected that an error could have been made during their implementation. This was told by the search representative, John Mueller during the last video meeting with webmasters.
    One of the participants asked Mueller at the meeting:
    "If a large number of canonical links points to the same page, can this lead to some problems with website?"
    Mueller replied the following:
    "No, it is not necessary. The only problematic situation that may occur is when all these pages point to the main page as canonical. In this case, our systems understand that the rel = canonical attribute was wrongly implemented and thus, they ignore this data.
    But if the website contains a large number of pages with the same content (URLs with different parameters, etc.), using the rel = canonical attribute is an ideal option in this situation."
    It should be recalled that earlier this month the Moz founder, Rand Fishkin, prepared a review of the best practices for the URL canonicalization.

    Google is speeding up the mobile pages in the ranking

    June 17/2017

    Google is changing its approach to assessing the speed of page loading. In the near future, the ranking will take into account the speed of mobile pages and not desktop. This was reported by the Goole search representative Gary Illyes at the SMX Advanced 2017 conference.
    As you know, at the moment Google measures only the loading speed of the desktop pages. These data are used both in desktop ranking and mobile.
    However, mobile speed is more important for Google. Therefore, it was decided to make changes to the search algorithm. This approach is already under consideration.
    Illyes also stressed upon the fact that Google will actively inform webmasters about any changes before launching the mobile-first index. So not to make a surprise for specialists.
    Earlier it was reported that Google has not been planning to take into account the downloading speed for mobile pages in the ranking.

    Google Image Search loses market share to Amazon and Facebook

    Aug 14/2017

    The share of Google in the search market grew from 58.84% in October last year to 64.8% in March 2017. At the same time, the share of Google Image Search fell to 21.8% in favor of Amazon and Facebook. This information has come from analysts of the American company Jumpshot in partnership with co-founder Moz Rand Fishkin.
    During the research, they analyzed search data in Google Search, Images, Maps, YouTube, Yahoo, Bing, Amazon, Facebook, Reddit and Wikipedia for the period from October 2016 to May 2017 with a sole purpose to determine the resources that accounted for the largest number of search engines Sessions and traffic.
    Generally, at this period Amazon's share went up from 0.4% to 2.30%, and Facebook's 0.8% to 1.5%. Bing and Yahoo both showed growth of up to 2.4%, while Google Maps was ranked up to 1.2%. The activity of Google Search, Bing, Amazon and Facebook showed growth, while Google Images, YouTube, Yahoo and Google Maps lost their positions.
    The report also included data on search volumes and CTR in the US. The number of search sessions in Google has exceeded 30 billion a month (as of October 2016). By May 2017, the growth trend remained at the level of 10-15% compared to the previous year.
    The results of the organic search in 2016 went down to the bottom. In December they were ranked at 54% (despite the fact that in January and February of the same year their level was at 57% and 56%, respectively, and taking into account the traditional activity stop after the winter holidays).
    November 2016 gave the highest rates of search activity without clicks and was ranked at 45.5%. At the same time, the lowest indicator was in October, which is only 40.3%.
    According to Jumpshot, the largest traffic is generated by Google: about 63% in May 2017, with about 60% in October 2016. During this period, YouTube also showed better results and went up by 0.2%, while Amazon rose by 0.1%. Traffic from Facebook, Yahoo, Reddit, Imgur and Bing almost died, and that’s only Wikipedia that remained at the same level.

    

    Google will keep in secret the number of search quality algorithms

    Aug 14/2017

    How many search quality algorithms does Google use? This question was put to the John Mueller, the company’s employee during the last video conference with webmasters.
    The question was:
    "When you mention Google's quality algorithm, how many algorithms do you use?"
    Mueller responded the following:
    "Usually we do not talk about how many algorithms we use. We publicly state that we have 200 factors when it comes to scanning, indexing and ranking.
    Generally, the number of algorithms is a casual number. For instance, one algorithm can be used to display a letter on the search results page. Therefore, we believe that counting the exact number of algorithms that Google uses is not something that is really useful [for optimizers].
    From this point of view, I can’t tell you how many algorithms are involved in Google search."

    Google adds tags for recipes, videos and products in the image search

    Aug 03/2017

    Google added tags for recipes, videos, products and GIF to the image search results. Now when searching for images, users will immediately see which type of content the individual results are related to.
    The Google rep commented on the new feature saying the following:
    "These badges will help you find those images that involve additional actions or contain more detailed information."
    To display a label on a website page, appropriate marking of structured data should be added: for recipes, goods or video. GIF-images Google algorithms will recognize and mark automatically, thus, markup is not needed for them. New badges will not always be displayed just like extended snippets. Filling in the fields for the recommended properties of the markup increases the chances of getting them.
    Google also updated its structured data verification tool. Now it processes markups for images.
    It should be recalled that Google started showing videos and recipes in the search results for pictures starting from last month.

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SEO Facts

  • Seo Facts #63

    The number of mobile-only Internet users now exceeds desktop-only users in the U.S. as of March 2015. (Source: Comscore)


  • Seo Facts #177

     Apple continued to rule the mobile shopping game with 76.9% of orders placed on iOS devices during the 2015 holiday shopping season.  (Source: Custora)


  • Seo Facts #8

    Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.


  • Seo Facts #93

    Compared to 2015, 77% of B2C marketers say they will produce more content in 2016. Only 2% will produce less. (Source: Content Marketing Institute)


  • Seo Facts #72

    52% of mobile users consider the physical address to be the most important piece of information on a local business website and 47% said that map/driving directions are most important. 44% say opening hours are most important & 37% say a phone number according to May 2015 Survey by BrightLocal. (Source: BrightLocal)


  • Seo Facts #38

    61% of CMOs say search engines are an effective marketing channel. (AdWeek)


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