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Top SEO News (July-August, 2017)
Google is speeding up the mobile pages in the ranking June 17/2017
Google is changing its approach to assessing the speed of page loading. In the near future, the ranking will take into account the speed of mobile pages and not desktop. This was reported by the Goole search representative Gary Illyes at the SMX Advanced 2017 conference.
As you know, at the moment Google measures only the loading speed of the desktop pages. These data are used both in desktop ranking and mobile.
However, mobile speed is more important for Google. Therefore, it was decided to make changes to the search algorithm. This approach is already under consideration.
Illyes also stressed upon the fact that Google will actively inform webmasters about any changes before launching the mobile-first index. So not to make a surprise for specialists.
Earlier it was reported that Google has not been planning to take into account the downloading speed for mobile pages in the ranking.
AdWords launches a new keyword-level bidding interface July 11/2017
Google AdWords users all around the world noticed that is a new keyword-level bidding interface is launching soon.
Google will show recommended bids for different ad positions on the page, even if the bid simulator for this keyword is not available.
Some phases were also changed a little bit. Instead of the "top of the page" is now replaced by "over all organic results"; instead of "first position" the tab "over all other ads" will be now used.
There was no official launch announcement yet.
Let us remind you that Google AdWords changed algorithm of work of the Optimizer of the price for conversion last week. Earlier this tool could raise the maximum bid for prospective clicks by no more than 30%. Now this restriction is lifted.
Google uses ccTLD for geotargeting and Search Console settings July 25/2017
John Mueller, Google spokesman described the way the search engine targets search results for users living in different regions of the globe.
According to Mueller, geographic targeting uses factors such as ccTLDs or Search Console settings.
For geotargeting we use mostly the ccTLD or search console setting, so place the server.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) July 7, 2017
Earlier Google analyzed the server location determining the region where the website should be ranked best. Apparently, now this factor is not counted.
Google My Business has added a tool for website creation June 17/2017
Google My Business has launched a new tool using which users will be able to create a free business card website for their company.
You need to verify ownership of the company page in My Business to access the tool. The data and photos placed on it will be used to create the website. The website appearance can be configured, and its contents supplemented.
If you change the company’ data, the website will be automatically updated. In addition, it will be optimized for cross-platform devices.
Having created a website you can publish it immediately or do that later.
A window that offers you to create a website appears after the confirmation of the company page. This function is also available in the "Website" menu.
For more information about this feature see the Help Center.
According to Google, 60% of small businesses do not have their own website. With the help of a new tool they will be able to create them.
Google does not consider a sticky footer as a violation of the rules Aug 04/2017
In most cases Google does not penalize or lower websites for using a sticky footer. Thus, there is no need to worry about possible problems due to the use of this technique. This information was stated by the Google search representative Gary Illyes on Twitter.
At the same time, Illyes advises to avoid obsession, so as not to cause irritation among users when sticking the footer.
Nah, I would not worry about that, but do not try to make them as less obtrusive as possible. You really do not want to annoy your users.
- Gary "鯨 理" Illyes (@methode) July 28, 2017
It should be recalled that in April the search rep, John Mueller, said that Google does not punish websites for posting end-to-end text and links into the footer of the page. The content of this block is not regarded by the search engine as the main page on the website.
Earlier this month it became known that the location of internal links on the page does not affect their weight.
Google adds tags for recipes, videos and products in the image search Aug 03/2017
Google added tags for recipes, videos, products and GIF to the image search results. Now when searching for images, users will immediately see which type of content the individual results are related to.
The Google rep commented on the new feature saying the following:
"These badges will help you find those images that involve additional actions or contain more detailed information."
To display a label on a website page, appropriate marking of structured data should be added: for recipes, goods or video. GIF-images Google algorithms will recognize and mark automatically, thus, markup is not needed for them. New badges will not always be displayed just like extended snippets. Filling in the fields for the recommended properties of the markup increases the chances of getting them.
Google also updated its structured data verification tool. Now it processes markups for images.
It should be recalled that Google started showing videos and recipes in the search results for pictures starting from last month.