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Top SEO News (July-August, 2017)
Google intends to improve the interaction of a person with AI July 25/2017
Google announced the launch of a new research project, which goal is to study and improve the interaction between artificial intelligence (AI) and human beings. The phenomenon was named PAIR.
At the moment, the program involves 12 people who will work together with Google employees in different product groups. The project also involves external experts: Brendan Meade, a professor of Harvard University and, Hol Abelson, a professor of the Massachusetts Institute of Technology.
The research that will be carried out within the framework of the project is aimed at improving the user interface of "smart" components in Google services.
Scientists will study the problems affecting all participants in the supply chain: starting from programmers creating algorithms to professionals who use (or will soon be using) specialized AI tools. Google wants to make AI-solutions user-friendly and understandable to them.
As part of the project, Google also opened the source code for two tools: Facets Overview and Facets Dive. Programmers will be able to check the data sets for machine learning for possible problems using the tools mentioned. For instance, an insufficient sample size.
Google Drive will become a backup tool June 17/2017
Google plans to make a backup tool out of Google's cloud service. Soon it will be available to track and archive files inside any folder the user specifies. This can also be the contents of the entire hard disk or the Documents folder.
The backup function will be available from June 28 after the release of the new Backup and Sync application, which is the latest version of Google Drive for Mac / PC.
It is assumed that users will have the opportunity to open and edit files located in the cloud. It is still not clear whether they will be able to synchronize information between multiple PCs using Disk as an intermediary.
Since the auto update to Backup and Sync is not planned, the company recommends installing a new application immediately after being released.
The new feature is primarily targeted at corporate Google Drive users.
Google does not consider a sticky footer as a violation of the rules Aug 04/2017
In most cases Google does not penalize or lower websites for using a sticky footer. Thus, there is no need to worry about possible problems due to the use of this technique. This information was stated by the Google search representative Gary Illyes on Twitter.
At the same time, Illyes advises to avoid obsession, so as not to cause irritation among users when sticking the footer.
Nah, I would not worry about that, but do not try to make them as less obtrusive as possible. You really do not want to annoy your users.
- Gary "鯨 理" Illyes (@methode) July 28, 2017
It should be recalled that in April the search rep, John Mueller, said that Google does not punish websites for posting end-to-end text and links into the footer of the page. The content of this block is not regarded by the search engine as the main page on the website.
Earlier this month it became known that the location of internal links on the page does not affect their weight.
Google will keep in secret the number of search quality algorithms Aug 14/2017
How many search quality algorithms does Google use? This question was put to the John Mueller, the company’s employee during the last video conference with webmasters.
The question was:
"When you mention Google's quality algorithm, how many algorithms do you use?"
Mueller responded the following:
"Usually we do not talk about how many algorithms we use. We publicly state that we have 200 factors when it comes to scanning, indexing and ranking.
Generally, the number of algorithms is a casual number. For instance, one algorithm can be used to display a letter on the search results page. Therefore, we believe that counting the exact number of algorithms that Google uses is not something that is really useful [for optimizers].
From this point of view, I can’t tell you how many algorithms are involved in Google search."
Publishers have found a way to beat Facebook's ranking algorithms July 25/2017
The AdAge Edition noted that publishers have found a way to beat Facebook's ranking algorithms. They began to attach short videos in MP4 format instead of pictures; since videos re usually given priority in the users' tapes.
New tactics are used by large publishers, such as BuzzFeed, and smaller ones, among them is ForShitsAndGiggles.
For example, the 48-second "video" published by BuzzFeed has received more than 1.4 million views in just a couple of weeks:
Other examples also include short videos that last only a few seconds.
The Facebook representative in the AdAge commentary says that the social network does not prioritize the video before other types of publications in the news line. But if the user usually interacts with the video, he will often see posts of this format in his tape:
"We are constantly improving the news line to show you the most relevant stories, and prevent attempts to deceive the system."
Nevertheless, Russ Torres, the USA Today Network vice president of video content and strategy believes that in fact Facebook promotes the video in line.
BuzzFeed and ForShitsAndGiggles have not yet commented on this aspect.
The Italian authorities fines WhatsApp for $ 3 million euros July 11/2017
The Italian Antimonopoly Authority fined WhatsApp service developers for 3 million euros. This information was reported reported by Reuters.
According to the agency, WhatsApp imposed conditions on the users that obliged them to agree to data transfer to Facebook parent company. In particular, they were persuaded that without agreeing on this they would not be able to continue using the service.
The WhatsApp press service commented on this situation the following way: "We are considering this decision and preparing a response to the authorities."
The supervisory authorities of all EU countries demanded that WhatsApp last year to suspend the transfer of Facebook data because of users’ doubts' in agreeing on the conditions.
The fact that WhatsApp will open Facebook access to the user base became known in August 2016.