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Top SEO News (July-August, 2017)
Google ignores canonical links when an error is suspected Aug 03/2017
Google ignores canonical links if it is suspected that an error could have been made during their implementation. This was told by the search representative, John Mueller during the last video meeting with webmasters.
One of the participants asked Mueller at the meeting:
"If a large number of canonical links points to the same page, can this lead to some problems with website?"
Mueller replied the following:
"No, it is not necessary. The only problematic situation that may occur is when all these pages point to the main page as canonical. In this case, our systems understand that the rel = canonical attribute was wrongly implemented and thus, they ignore this data.
But if the website contains a large number of pages with the same content (URLs with different parameters, etc.), using the rel = canonical attribute is an ideal option in this situation."
It should be recalled that earlier this month the Moz founder, Rand Fishkin, prepared a review of the best practices for the URL canonicalization.
Google Drive will become a backup tool June 17/2017
Google plans to make a backup tool out of Google's cloud service. Soon it will be available to track and archive files inside any folder the user specifies. This can also be the contents of the entire hard disk or the Documents folder.
The backup function will be available from June 28 after the release of the new Backup and Sync application, which is the latest version of Google Drive for Mac / PC.
It is assumed that users will have the opportunity to open and edit files located in the cloud. It is still not clear whether they will be able to synchronize information between multiple PCs using Disk as an intermediary.
Since the auto update to Backup and Sync is not planned, the company recommends installing a new application immediately after being released.
The new feature is primarily targeted at corporate Google Drive users.
Google My Business has added a tool for website creation June 17/2017
Google My Business has launched a new tool using which users will be able to create a free business card website for their company.
You need to verify ownership of the company page in My Business to access the tool. The data and photos placed on it will be used to create the website. The website appearance can be configured, and its contents supplemented.
If you change the company’ data, the website will be automatically updated. In addition, it will be optimized for cross-platform devices.
Having created a website you can publish it immediately or do that later.
A window that offers you to create a website appears after the confirmation of the company page. This function is also available in the "Website" menu.
For more information about this feature see the Help Center.
According to Google, 60% of small businesses do not have their own website. With the help of a new tool they will be able to create them.
Publishers have found a way to beat Facebook's ranking algorithms July 25/2017
The AdAge Edition noted that publishers have found a way to beat Facebook's ranking algorithms. They began to attach short videos in MP4 format instead of pictures; since videos re usually given priority in the users' tapes.
New tactics are used by large publishers, such as BuzzFeed, and smaller ones, among them is ForShitsAndGiggles.
For example, the 48-second "video" published by BuzzFeed has received more than 1.4 million views in just a couple of weeks:
Other examples also include short videos that last only a few seconds.
The Facebook representative in the AdAge commentary says that the social network does not prioritize the video before other types of publications in the news line. But if the user usually interacts with the video, he will often see posts of this format in his tape:
"We are constantly improving the news line to show you the most relevant stories, and prevent attempts to deceive the system."
Nevertheless, Russ Torres, the USA Today Network vice president of video content and strategy believes that in fact Facebook promotes the video in line.
BuzzFeed and ForShitsAndGiggles have not yet commented on this aspect.
Google adds tags for recipes, videos and products in the image search Aug 03/2017
Google added tags for recipes, videos, products and GIF to the image search results. Now when searching for images, users will immediately see which type of content the individual results are related to.
The Google rep commented on the new feature saying the following:
"These badges will help you find those images that involve additional actions or contain more detailed information."
To display a label on a website page, appropriate marking of structured data should be added: for recipes, goods or video. GIF-images Google algorithms will recognize and mark automatically, thus, markup is not needed for them. New badges will not always be displayed just like extended snippets. Filling in the fields for the recommended properties of the markup increases the chances of getting them.
Google also updated its structured data verification tool. Now it processes markups for images.
It should be recalled that Google started showing videos and recipes in the search results for pictures starting from last month.
Google updates the guidelines for assessors third time this year Aug 05/2017
It's third time this year that Google has updated the guidelines for assessors (experts assessing the quality of search results and the pages displayed in it). This time, the changes are even smaller than in the previous version of the document, which was published in May 2017.
The latest innovations will mainly be interested to SEO specialists who work with non-English pages.
For instance, the pseudoscientific and fake content details have been clarified, comments displaying pornographic ads on websites that do not contain adult content have been removed, new examples of pages with the lowest quality have been introduced, as well as a completely new section on the display of results in English for non-English-speaking locales.
There are changes that are purely of a natural style: for example, the selection of some words in italics has been removed. The section on using the Foreign Language label for pages in a foreign language like Ukrainian and Russian is replaced with an example of Catalan and Spanish.
A complete guide for assessors Google is a 160 pages book.
It should be recalled that the Google assessors guide has already been updated in March and May this year. The main changes aimed at combating dubious content in search results took place this March. The largest May updates affected the assessment of the quality of news websites, in particular the use of the "Upsetting-Offensive" label that was introduced in March.
Seo Facts #21
Mobile internet usage surpassed desktop searches in 2016.
Seo Facts #164
16% of U.S. adults do not have a smartphone, desktop or laptop, or tablet. (Source: Pew Research)
Seo Facts #81
38. In the same study by Moz and BuzzSumo in a randomly selected sample of 100,000 posts over 50% had 2 or less Facebook interactions (shares, likes or comments) and over 75% had zero external links. This suggests there is a lot of very poor content out there and also that people are very poor at amplifying their content. (Source: Moz)
Seo Facts #35
Google’s advertising revenue is larger than that of the entire U.S. print industry. (The Wonder of Tech)
Seo Facts #107
Email marketing was the biggest marketing channel on Black Friday 2015, driving 25.1% of all transactions, according to Custora. Beyond email 21.1% of sales originated through organic search and 16.3% through paid search, while social media (including Facebook, Twitter, Instagram, and Pinterest) drove only 1.7% of sales. (Source: Custora)
Seo Facts #96
66% of B2C marketers say Facebook is their most effective social platform; this is followed by YouTube (53%), Twitter (50%) and Instagram (42%). (Source: Content Marketing Institute)