The number of advertisers goes over a million on Instagram

March 26/2017

The average number of active advertisers in Instagram has exceeded 1 million a month. This information was reported in the company's blog.
Over the past six months, this number has been doubled. It was ranked 500.000 in September 2016.
The service representatives also reported that more than 8 million companies linked business profiles for their pages on Instagram. Russia along with the US, Brazil, Indonesia and the United Kingdom turned to be among the countries with the largest number of business profiles.
80% of Instagram users around the world are subscribed to the brands' pages on the platform. More than 120 million users of the service have been looking for posts related to a particular business or subscribed to brand accounts.
Instagram sees to actively develop business profiles to promote communication between users and brands on the platform in the nearest future.
We should remind you that Instagram launched business profiles in June 2016.

The mobile version of Google will set up the shortcuts for frequent queries

March 26/2017

Google announced the it launches the shortcuts to get quick answers to the most frequent queries like weather, sports, entertainment. The new feature will be incorporated to a mobile search version and iOS and Android apps. Users from the United States will be the first to test a new feature.
«Google Search is a great tool for finding the answer to a specific question. But there are times when you just want to get the latest information on the topics you are most interested about, "- says the company blog.
Labels will be added to the main search page. This will be a block selection, located just below the search box. Selections will include categories such as "Places Nearby", "Tools", "Entertainment", "Weather" and others.
The information on these topics will be constantly updated so that the user receives the most recent data.
Google also plans to add relevant information about major events and world events such as the Olympic Games.

When moving to https protocol, you will have to manually specify the region in the Webmaster

March 26/2017

Last Monday the notorious Platon Shchukin published another FAQ on the delicate transfer to the https protocol in his blog. He covered most of the questions that often arise by webmasters when running a protocol transfer, however, the question on the regional linking was not touched in no way.
The specialists of the company that holds 39 websites faced a difficulty when moving to the new protocol the regional data was not transferred for an unknown reason. They asked Platon to answer this question. He said that regional data should be specified manually:
The specialists of the company that work with 39 websites emphasize the importance of linking to a specific region, as it is critical for the successful ranking of most commercial websites:
"If suddenly when moving to https the optimizer or the website owner will forget about miss this point of specifying the region manually, as suggested by Yandex support, the website can easily lose all positions and go to the botton for all geo-dependent queries, in which it was previously ranked in the top before moving to https. The regionality in Yandex.Webmaster allows you to make search requests for associative goods or services geo-dependent”.
Platon Shchukin was also put a question to one of his comments made in the post regarding the need to indicate the region manually, as well as the request to highlight this point in the relocation guide. Platon promised to take this remark into account:
"Thanks for the comment, we'll take this point into account.
Indeed, at the moment the regional linking to the new main mirror needs to be done again. "
We hope that now the webmasters will not forget about this important moment. Good luck when transferring the protocol!

Google Maps will share your location with friends

March 26/2017

Google Maps users on iOS and Android will be able to share their location and routes with other people in the upcoming days. This information was reported in the company's blog.
In order to use this feature you will need to open the application menu or touch the blue dot on the map, click "Share my location" and then choose to whom and for how long to show the location.
The people selected by the user will see where he is. In this case, its location will be displayed on both mobile devices and PC. Above the compass on the user's map there will be an icon reminding that it shows your location.
This function will also be available in the navigation mode. You will need to touch the menu icon at the bottom of the navigation screen and click "Share a Trip" to activate it. Those friends whom the user selects from the contact list will see his movements along the route on the map and an approximate time of arrival. When he/she reaches the destination point, the access to information about the user's location will be automatically closed.
You are free to disable this function at any time.
Google said that the new feature will be available to all Maps users "in the near future." The exact release date is still kept a secret.
It should be reminded that in February Google Maps made available to save your favorite places.

Google AdWords shortens the conversion tracking period by orders

March 15/2017

Google AdWords announced that on March 29, 2017, the default conversion tracking period will be reduced from 30 days to one day.
The "Conversions" column shows how many times users saw a graphic or display ad, but did not click on it, and after a while they made a conversion on the website. The data presented in this column is not reflected in the "Conversions" column.
From March 29, the "Conversions" column will only show those conversions that occurred within one day after the ad got on the screen.
The new update will affect new conversion actions, as well as existing ones, if they have a default accounting period for them.
"We found that viewing advertisements much more often leads to buying in one day, when our message is still fresh in the memory of customers", - comments the innovation manager of the advertising agency Jet.com Ben Weinberg.

AdWords launches multiple updates for ads showing phone numbers

March 15/2017

Google AdWords has announced several updates on ads with phone numbers.
Phone number extends to the account level
This new feature is launched for those advertisers who use the same number in call extensions. Now they do not need to apply the same extension several times inside within one account.
Updated reportings for call extensions
Google will begin to provide statistics on the display of phone numbers and calls at ads and keywords level.
Automatic extensions "Phone Numbers"
In the coming months, access to this type of extension will get even more advertisers. Automatic extension testing on "Phone Numbers" was started in January.
Updated ads of the "call-only" format
Last summer, AdWords began to test the company name in the headers of "Only phone number" ads. Now this change is launched all around the world.
We should recall that Google AdWords started showing phone contacts of different company branches in the ads in January. The innovation is launched in the test mode.

Google buys Kaggle: a platform for researchers in the Data Science field

March 15/2017

Google is buying an online platform for researchers in the field of data analysis and machine learning. The name of this company is Kaggle. This inforamtion was reported at the Cloud Next conference, which was held in San Francisco. Terms and conditions of the deal were not disclosed.
According to TechCrunch, the purchase of Kaggle will allow Google to access the largest and most active AI community. As a result, the company will be able to attract the best specialists in this field to its projects.
The company Kaggle was founded in 2010 by Anthony Goldbom and Ben Hammer. At the moment, Kaggle is the main platform for the competition in the field of Data Science. More than 500 thousand specialists are registered in the community.
According to Crunchbase, the platform has attracted $ 12.5 million of funding from the funds Index Ventures and SV Angel for 7 years of its existance, as well as the private investors: co-owner of Mail.Ru Group. Yuri Milner, the founder of PayPal, Max Levchin, and others.
We should remind you that Google and Kaggle launched a competition dedicated to the development of algorithms for auto-tagging YouTube videos with a total prize pool of $ 100 thousand in February.

Google adds data on Emoji to the"search queries analysis" report

March 03/2017

In May 2016 Google introduced a new search feature by Emoji. From now on the requests data is displayed in the "search queries analysis" report in the Search Console.
The new feature was recognized by one of the service users in Germany. Below is the screenshot showing the website that got 50 results on the Emoji request in the cake chart:
Earlier this month, Google also returned Emoji back into the search results.
In 2015, Google Search rep, John Mueller, said that Google would no longer show the Emoji icons in the title snippets, and advised webmasters not to waste time adding them to the website. It's been more than a year Emoji did not appear in the search results, but now they are back.

Google Panda considers the website architecture

March 03/2017

Google Panda algorithm analyzes all aspects of the quality of the website, including its architecture. This information was reported by a representative of the Google search, John Mueller, during the last meeting with webmasters.
He was asked the following:
"Does Panda consider the architecture of the website during the evaluation or the improvement of the categories does not really matter?".
He repsponsed:
"If we detect a problem on the website, which, in our opinion, could have had a significant impact on the quality of the resource, we would then consider them. Therefore, if you have problems with the categories on the website, and you can improve them, then do this."
We should also remind you that the Panda algorithm 1.0 was released on February 24, 2011, which is six years ago. Its main function lies in fighting against websites containing low-quality content. This is one of the most significant search filters created by Google.
About a year ago Panda filter has become part of the prime Google algorithm.

Google is testing a new format of the local search queries

March 03/2017

English-speaking users have noticed that Google is testing a new format of the local search results considering mobile devices.
The interface test version carries the search results presented in the form of individual cards, which can be viewed by swiping the screen left or right.
In the current version of the interface presents the search results are displayed in a list.
We should recall that in December 2016, Google added the filters into the local queries unit that goes both for the desktop and mobile devices.
January this year, Google tested a trade show for the local search results on mobile devices. Particularly, by some specific requests it was giving local ads assortment.

John Mueller reveals the way how to optimize images for Google

March 03/2017

At his last meeting with webmasters John Mueller told the way to optimize images for search engines.
One of the participants asked how Google achievements in the field of image recognition affected SEO. Particularly, he wanted to clarify whether the image optimization is still valid or it is no longer necessary.
According to Mueller, the future optimization may not be needed. But now it is still applied.
"Using clear file names, alt attributes, tag titles that it all helps. The subtitles under the image, the text that that describes, all of this helps us to understand what was going on in the picture. All this is necessary. At least, at the moment,"- said Mueller.
According to the author of the TheSEMPost blog, Jennifer Slegg, Google needs another 5-10 years, in order to recognize the non-optimized images. It is unlikely that this situation is to get changed in the nearest future.
Therefore, SEO-experts still have to optimize the pictures so that Google can better understand them.

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