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Top SEO News (July-August, 2017)
Google: 503 status code should not be applied for weeks June 15
Google’s spokesman John Mueller said that the server's 503 response code should be used within a few hours, but not weeks.
503 error means that the server is temporarily unable to process requests for technical reasons (this may be a maintenance, overload, etc.). This is a good method to help Google understand that the website will be unavailable for a limited period of time.
However, it is not recommended to use it for longer than a few hours. According to Mueller, "weeks" does not mean temporary. He also added that the webmasters are misleading Google in this case.
If it's not accessible for weeks, it would be misleading to include it in search, imo. It's an error page, essentially.
- John ☆ .o (▽ ≦ ≦) o. ☆ (@JohnMu) June 8, 2017
We should remind you that John Mueller previously told how not to lose the position in the search engine, if there is a need to temporarily suspend the website (for a day or more) either due to technical maintenance or for other reasons.
Google intends to improve the interaction of a person with AI July 25
Google announced the launch of a new research project, which goal is to study and improve the interaction between artificial intelligence (AI) and human beings. The phenomenon was named PAIR.
At the moment, the program involves 12 people who will work together with Google employees in different product groups. The project also involves external experts: Brendan Meade, a professor of Harvard University and, Hol Abelson, a professor of the Massachusetts Institute of Technology.
The research that will be carried out within the framework of the project is aimed at improving the user interface of "smart" components in Google services.
Scientists will study the problems affecting all participants in the supply chain: starting from programmers creating algorithms to professionals who use (or will soon be using) specialized AI tools. Google wants to make AI-solutions user-friendly and understandable to them.
As part of the project, Google also opened the source code for two tools: Facets Overview and Facets Dive. Programmers will be able to check the data sets for machine learning for possible problems using the tools mentioned. For instance, an insufficient sample size.
Publishers have found a way to beat Facebook's ranking algorithms July 25
The AdAge Edition noted that publishers have found a way to beat Facebook's ranking algorithms. They began to attach short videos in MP4 format instead of pictures; since videos re usually given priority in the users' tapes.
New tactics are used by large publishers, such as BuzzFeed, and smaller ones, among them is ForShitsAndGiggles.
For example, the 48-second "video" published by BuzzFeed has received more than 1.4 million views in just a couple of weeks:
Other examples also include short videos that last only a few seconds.
The Facebook representative in the AdAge commentary says that the social network does not prioritize the video before other types of publications in the news line. But if the user usually interacts with the video, he will often see posts of this format in his tape:
"We are constantly improving the news line to show you the most relevant stories, and prevent attempts to deceive the system."
Nevertheless, Russ Torres, the USA Today Network vice president of video content and strategy believes that in fact Facebook promotes the video in line.
BuzzFeed and ForShitsAndGiggles have not yet commented on this aspect.
Instagram launches tags for sponsored posts June 17
Instagram added a new feature to mark the paid posts with the "Sponsor of publication" label with the indication of the partner company. This information was reported by the service press.
In the coming weeks, the new label will begin to appear in advertisements and bloggers’ “stories” all around the world. When you click on it, users will be able to go to their business partner account.
The content creator and its partner will have access to statistics for each publication when the label is used. This will help them understand how subscribers interact with similar materials.
Content creators will see this information in the Statistics section in Instagram, as well as their partners on their Facebook page.
Instagram authorities believe that the innovation will strengthen the atmosphere of trust inside the service.
To date, a new feature is only available for a small number of companies and content authors. In the coming months, developers are planning to launch it for a wide audience along with official rules and guidelines.
Google keeps ignoring the Last-Modified meta tag Aug 14
Google still ignores the Last-Modified meta tag in the search. This was stated by the company’s employee, John Mueller providing a response to a question from one of the webmasters on Twitter.
The question was:
"In 2011 you said that Google does not use the http-equiv =" last-modified "tag for crawling. Is that still so? ".
Mueller replied the following:
Yep, we still do not use it.
- John ☆ .o (≧ ▽ ≦) o. ☆ (@JohnMu) August 11, 2017
The tag was originally used to alert the crawlers that the page was updated, or to specify the date the page was last refreshed.
In 2011 John Mueller made a post on the Webmaster Central Help forum in which he stated that Google does not use the Last-Modified meta tag for scanning, indexing, or ranking. This tag is also not included in the list of meta tags considered by Google. With all this, other search engines can still use it.
Cyber attack that took place on May 12 affected 200,000 users from 150 countries July 11
The victims of the mass cyberattack that occurred on May 12 were 200 thousand users from 150 countries. This information was stated by the press-secretary of the European police department (Europol) Jen Ohn Jen Hurt.
According to him, there are many affected companies, including large corporations. He also noted that the cyber attack may continue on May 15, when people come to work and turn on their computers.
The virus, called WannaCry blocks access to files and requires affected users to pay $ 300 ransom in bitcoins. Unless the price is paid in three days, hackers threaten to double this amount, and after 7 they remove all files from the computer.
The first reports of cyber attacks appeared in the media and social networks on Friday, May 12. According to Europol, the malware was launched from the National Health Service of England. Then it affected networks in other countries. The virus infected computer networks of the Ministry of Internal Affairs, Megafon and other organizations in Russia.
Proofpoint specialist Darien Hass and author of the MalwareTech blog managed to stop the spread of the virus using code to access a meaningless domain on May 13. However, the WannaCry creators released a new version of the virus, which no longer refers to this domain name.
It is noted in Europol that the motivation of hackers is not fully understood. Typically, this type of attack is revenue-oriented. However, in this case, the amount of the repurchase is small. According to the ministry, only a few companies and individuals agreed to pay $ 300 to attackers, following the recommendations of law enforcement agencies. According to The Guardian, the accounts of the creators of the extortion virus received $ 42,000 from approximately 100 people.
The intruders have not been revealed yet.
Seo Facts #153
28% of US adult Internet users are on Instagram as of August 2015. (Source: Pew Research)
Seo Facts #35
Google’s advertising revenue is larger than that of the entire U.S. print industry. (The Wonder of Tech)
Seo Facts #112
Listrak also reported that Back-in-Stock emails had an average open rate of 51.9% with an average conversion rate of 25.3% for Q2 2015. (Source: eMarketer)
Seo Facts #102
51.7% of emails were opened on smartphones and 15% were opened on Tablets, with 33.3% opened on desktop/laptop computers according to Movable Ink’s US Consumer Device Preference Report for Q3 2015. (Source: Movable Ink)
Seo Facts #50
As of May 2015 more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. (Source: Google)
Seo Facts #59
In the May 2015 survey from BrightLocal 61% of consumers said that they are more likely to contact a local business if they have a mobile optimized site. (Source: BrightLocal)