Image Gallery: Granada Cathedral
Instagram became the largest advertiser among the apps in Facebook
Instagram is the largest advertiser on Facebook's mobile app category. This information was reported by AdAge citing a new Sensor Tower report.
The photoservice accounts 5% of advertising the applications setup in the social network. Previously, Instagram was in the top 10, but in the III quarter it took the prior position among advertisers in this category.
"Apparently, it seems like they will not stop advertising campaigns to attract new users", - said Sensor Tower Product management director, Wes McCabe.
Since 2013, Instagram audience has grown from 100 million to 500 million active users per month. Particularly thanks to promotion on Facebook.
According to AdAge, Facebook does not allow advertisements to buy Twitter. The social network policy prohibits posting competitor’s advertising.
Facebook spokesman rejected this fact, but he also stressed out that the company reserves the right to reject, approve or remove any ad without giving a reason. We should recall that since 2012 Instagram belongs to Facebook.
Google launches App Maker service
Google has introduced App Maker, which is a new service for creating applications that mostly focuses on corporate clients. The company is now accepting applications for early access to the tool from different enterprises that are using paid version of the G Suite.
App Maker is aimed at the professionals who are not application developers.
"We are mostly targeted at corporate developers who create a variety of solutions within their own company, but do not possess enough knowledge, that the mobile applications developers have," - says Google Product manager, Agee Surya.
Applications created with the help of App Maker, operate on the basis of the same infrastructure as Gmail, Google Calendar and Drive.
The data that is generated within the application can be stored in the new Google Drive Tables service, which is managed by a structured Google Drive database.
App Maker users will be able to integrate their applications with Google with a number of services, including Calendar, Contacts, Docs, Drive, Forms, Gmail, Groups, Translator, Maps, Google Sites, Tables and Google BigQuery.
What is SEO and SEO-optimization?
If you have got a website, then you just have to know what SEO is. Would you like to attract more visitors to the website to demonstrate your products and services or simply to make money online? You can easily reach this goal! The only thing you need to do is to promote the website to top 10 in search engines. In order to keep it top you need to know the basics of optimization and promotion in search engines and know how to use them.
Let's start with an introduction of SEO concept. SEO stands for Search Engine Optimization.
The meaning of these three words is the optimization to your further website promotion in the search engine rankings.
The higher the position of your site in search engine results, the greater the possibility that the user will visit the website, because 100% of users go to first three links found in the search results, and only 20-50% may probably go down to the tenth website provided in the search engine.
10-20% of users check the second website shown in the search results. Therefore, top 10 websites in the search engine are the most favorable resources. But, unfortunately, there are way too many competitors, and there is only top ten websites which take the most priority. It’s no wonder why people ask: how to bring the website to the top place and become a leader? That’s exactly where you will need to use the SEO optimization.
Search SEO-optimization can be divided into three parts:
• The first part takes the functioning of the website itself. It includes the correction of possible errors, adding and editing the content, optimizing the HTML-page code, re-linking, etc. This part is famous as internal optimization.
The effectiveness of you startup depends on your efforts and knowledge in the correspondent area. We must also bear in mind that search engine algorithms have slight difference and therefore Google optimization should be a little bit different from the Yandex optimization.
• The second part of SEO-Optimization is your own website promotion. This step is necessary to bring the resource to the first position by a group of activities running off-site (by means of other websites, article directories, forums, bookmarks, etc), main function of which is to build up the necessary referential mass and promote the website targeted requests, as well as to increase its credibility. This is called a promotion or an external website optimization.
• The third part includes maintenance of the achieved positions and improving the results. Watching your results and indicators of competitors, changing the keywords, texts used as links, website content, all this sure should be taken into account if you wish to keep a top position.
Seo Facts #153
28% of US adult Internet users are on Instagram as of August 2015. (Source: Pew Research)
Seo Facts #60
18% of local smartphone searches led to a purchase within a day compared to 7% on non-local searches. (Source: Google)
Seo Facts #88
60% of B2B marketers report that their top challenge in 2016 will be producing engaging content. 57% say measuring content effectiveness will be their greatest challenge. (Source: Content Marketing Institute)