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Obituary: Sid Applebaum, 92, Rainbow Foods co-founder

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Facebook limits the advertising because of the ethnic ground

Facebook decided to do the revision of the rules of advertising and to limit the use of targeting towards the "ethnic community". From now on companies will not be able to use this option in the ads on the topic of employment, credit services, as well as the sale or rental.
About two weeks ago the possibility of targeting by ethnicity on Facebook was actively critisized. In particular, it was noted that in this way the social network violates the users’ civil rights.
Therefore, Facebook decided to ban this option in the above areas. Bisedes, the company will also make changes in the advertising policy. Under the new rules, the brand companies will not be able to post "discriminatory advertisements."
Changes will take effect by the end of this year. Targeting option to ethnic communities will be moved from the demographic to behavioral category.
When the new system is fully launched, advertisers will receive a warning concerning the violation of service policy when buying the ads.
If the advertiser ignores the warnings and automatic announcements confirmation will not be able to recognize the action of violation, the users themselves will have to inform about the violations.
Later, Facebook will publish some recommendations on how to advertise housing, employment and credit services under the new rules.

Google: webpage redirect to the home page is treated as soft 404

If your website has 301 redirect set up for all pages to the homepage, then Google will treat those redirects as a "soft" 404 error. This was stated by the search department representative, John Mueller during a regular video-meeting for webmasters.
Therefore, Google will ignore this redirection, and they will not transfer PageRank.

Google: Noindex directive is of more importance than Index

Google rep, Gary Illyes, reminded that if the code page indicates both directives Noindex and Index only Noindex will be taken into account.
It’s not an undiscovered land for many webmasters, but a truism. However, judging by the fact that Ilsh decided to remind about this on his webpage on Twitter, such situations are not uncommon.

Seo Facts #50

As of May 2015 more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. (Source: Google)

Seo Facts #10

81% of businesses consider their blogs to be an important asset to their businesses.

Seo Facts #160

People now spend more time using apps than watching TV. In 2015, U.S. consumers spent 198 minutes in mobile apps per day compared to 168 minutes watching TV. (Source: Mashable)

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