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Google launches mobile-first index testing

Google starts testing mobile-first index. It means that in the near future, the search algorithms will be primarily assessed by the relevance of a mobile version of the page and alternatively by the desktop. This information was published in the company's blog.
Today more and more people are searching through mobile devices. However, Google's ranking system continues evaluating the relevance of the desktop version of the page.
In order to make the search results more useful Google started testing mobile-first index. Although the search index will remain united, eventually Google's ranking algorithms will primarily evaluate the mobile version of the page.
In the coming months Google will experiment the updated index with some users. Having finished the testing, the system will be launched around the world.
Despite the fact that the process of transition to mobile-first index is only on its way to be introduced to the public, Google has prepared several recommendations for the webmasters:
• If your website is configured as an adaptive or dynamic display design, in which the main content and layout are identical for both mobile and desktop devices, no changes to be applied in this case
• If a website configuration requires different content for mobile and desktop devices, it is necessary to perform the following changes:
o Make sure that the structured markup is used in mobile and desktop website version.
o Check the equivalence of micro markup on both desktop and mobile version using the structured Google data testing tool.
o By adding structured data on the mobile website, you should avoid including a large number of micro markup, which is not relevant to a specific content of each document.
o Use a robots.txt file verification tool to verify that the mobile version of the site is accessible to Googlebot.
o It is not necessary to apply changes to the canonical URL. Google will keep considering these attributes to display matching results to mobile and desktop users.
• If you have confirmed only the desktop version of the website in the Search Console, you should also add the mobile resource version.
• If you have only got a desktop website, Google will go on indexing it, even if the mobile user agent is used to view the resource.
• You should keep in mind that when creating a mobile version a functional, focused on desktop website is much better than an incomplete or non-mobile version. Please launch the mobile version only when it is completely ready to use.

As it was already stated earlier Google will launch a separate mobile code and make it the primary in the coming months. Now it turned out that the index will remain the same for all types of documents.

Google turned “Content keywords” off in the Search Console

Google announced that "Content Keywords" in the Search Console has been disabled.
At the time it was launched this report was the only way to see what Googlebot detected when scanning your website. Now webmasters have an access to the Search Analytics report, the tool "View as Googlebot» and other functions.
Google also noted that the "Content Keywords" report misled people. It gave the impression that the more similar the keywords added to the page, the more likely that it will be relevant in search results. In fact, it was not so.
This was exactly the reason of disabling this feature. Since fall 2015 Google got interested in the way the webmasters use "Content Keywords" report.
The idea of disabling the report became known in May this year.

European Court introduces a new criterion of legality of the links

The European court has introduced a new criterion for the legality of links to the copyright material, which is the absence of profit.
From now on adding the website links to illegally published materials, which are protected by copyright, is no longer a violation in the case if the owner of the resource does not get any profit of the resource. Before they could justify the writer, unless he knew that the image to other resources were deployed in circumvention of the law. That is, if his actions were not deliberate and did not have a hidden intention.
The corresponding decision was accepted by Playboy’s lawsuit against the Dutch website GeenStijl. The latter was accused of publication of the links to an Australian website that posted posted pictures of Britt Decker, the TV showman without having any permission to do that.
The lawsuit was filed to the court when GeenStijl refused to delete references to images belonging to Playboy. Initially the case was heard in the Supreme Court of the Netherlands. Then it was passed to the European Court.

Seo Facts #73

48% Identified keyword/phrase research as a most effective SEO tactic with 34% citing frequent website update. (Source: MarketingProfs)

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U.S. spending on paid search and organic optimization will top $45 billion by 2019. (MediaPost)

Seo Facts #168

50% of adults shop on smartphones while browsing a store. (Source: VentureBeat)

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