SEO Recommendations

Google has redesigned Gmail app for iOS and added some new features to it. The company also updated the calendar for iOS.

The new features in Gmail are as follows:
• the option to cancel a message.
• faster search due to its instant results and spelling hints option.
• the ability to put a message in the archive or delete it by swiping it left or right.

New Calendar features:
• Support for the built-in Spotlight search. Now users can search with the help of events, reminders and goals in the Calendar.
• Support for alternative calendars such as lunar, Islamic and Vedic. Along with these calendars you can also see the current calendar.
• View your weekly and monthly schedule in landscape orientation.
It should be recalled that Google Gmail updated its design for iOS last time for almost four years ago back in December.

Google has significantly reduced the number of quick links on Google.com search results. This is attested by the RankRanger information.
On November, 2 it was reported that Sitelinks ranked 32% of all search results, and on November, 5 it dropped down to 8.1%. Today, Novemberm 8, it went a little up again and was ranked at 8.5%.
According to Barry Schwartz, the editor from Search Engine Roundtable, this innovation affected mainly small references that were previously placed in a row under the snippet.
Massive navigation links remain without changes applied.
It should be recalled that Google has disabled the URL downgrade rating feature used as a reference site. Previously, it could help Search Console users to remove improper or incorrect links from the search results. It no longer has this kind of option.

There is a belief among foreign webmasters that websites built on WordPress receive some advantage in Google rankings. Yesterday it became clear that this is just another myth.
The question on the subject was given to search spokesman, John Mueller on Twitter. He said the following: «WordPress is a perfect for content management system, and it works well in the search. However, our algorithms are not taken into account in the ranking of such factors as the CMS, on the basis of which the works."
According to W3Techs by November, every fourth website on the Internet is powered by WordPress.

Lead generation (cited by 61% of corporate marketers) and Web site traffic (57%) are the top SEO objectives for marketers at enterprise companies in. 54% want to improve traffic conversion rates. Just 24% cited attributing sales and revenue to SEO as a top goal. (MediaPost)

45% of marketers say blogging is their #1 most important content strategy. (Source: Social Media Examiner)

70-80% of users ignore the paid ads, focusing on the organic results.