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Top SEO News (July-August)

• Google intends to improve the interaction of a person with AI July 25 Google announced the launch of a new research project, which goal is to study and improve the interaction between artificial intelligence (AI) and human beings. The phenomenon was named PAIR. At the moment, the program involves 12 people who will work together with Google employees in different product groups. The project also involves external experts: Brendan Meade, a professor of Harvard University and, Hol Abelson, a professor of the Massachusetts Institute of Technology. The research that will be carried out within the framework of the project is aimed at improving the user interface of "smart" components in Google services. Scientists will study the problems affecting all participants in the supply chain: starting from programmers creating algorithms to professionals who use (or will soon be using) specialized AI tools. Google wants to make AI-solutions user-friendly and understandable to them. As part of the project, Google also opened the source code for two tools: Facets Overview and Facets Dive. Programmers will be able to check the data sets for machine learning for possible problems using the tools mentioned. For instance, an insufficient sample size.

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• Google will keep in secret the number of search quality algorithms Aug 14 How many search quality algorithms does Google use? This question was put to the John Mueller, the company’s employee during the last video conference with webmasters. The question was: "When you mention Google's quality algorithm, how many algorithms do you use?" Mueller responded the following: "Usually we do not talk about how many algorithms we use. We publicly state that we have 200 factors when it comes to scanning, indexing and ranking. Generally, the number of algorithms is a casual number. For instance, one algorithm can be used to display a letter on the search results page. Therefore, we believe that counting the exact number of algorithms that Google uses is not something that is really useful [for optimizers]. From this point of view, I can’t tell you how many algorithms are involved in Google search."

• Google uses ccTLD for geotargeting and Search Console settings July 25 John Mueller, Google spokesman described the way the search engine targets search results for users living in different regions of the globe. According to Mueller, geographic targeting uses factors such as ccTLDs or Search Console settings. For geotargeting we use mostly the ccTLD or search console setting, so place the server. — John ☆.o(≧▽≦)o.☆ (@JohnMu) July 7 Earlier Google analyzed the server location determining the region where the website should be ranked best. Apparently, now this factor is not counted.

• Publishers have found a way to beat Facebook's ranking algorithms July 25 The AdAge Edition noted that publishers have found a way to beat Facebook's ranking algorithms. They began to attach short videos in MP4 format instead of pictures; since videos re usually given priority in the users' tapes. New tactics are used by large publishers, such as BuzzFeed, and smaller ones, among them is ForShitsAndGiggles. For example, the 48-second "video" published by BuzzFeed has received more than 1.4 million views in just a couple of weeks: Other examples also include short videos that last only a few seconds. The Facebook representative in the AdAge commentary says that the social network does not prioritize the video before other types of publications in the news line. But if the user usually interacts with the video, he will often see posts of this format in his tape: "We are constantly improving the news line to show you the most relevant stories, and prevent attempts to deceive the system." Nevertheless, Russ Torres, the USA Today Network vice president of video content and strategy believes that in fact Facebook promotes the video in line. BuzzFeed and ForShitsAndGiggles have not yet commented on this aspect.

• Google Image Search loses market share to Amazon and Facebook Aug 14 The share of Google in the search market grew from 58.84% in October last year to 64.8% in March. At the same time, the share of Google Image Search fell to 21.8% in favor of Amazon and Facebook. This information has come from analysts of the American company Jumpshot in partnership with co-founder Moz Rand Fishkin. During the research, they analyzed search data in Google Search, Images, Maps, YouTube, Yahoo, Bing, Amazon, Facebook, Reddit and Wikipedia for the period from October to May with a sole purpose to determine the resources that accounted for the largest number of search engines Sessions and traffic. Generally, at this period Amazon's share went up from 0.4% to 2.30%, and Facebook's 0.8% to 1.5%. Bing and Yahoo both showed growth of up to 2.4%, while Google Maps was ranked up to 1.2%. The activity of Google Search, Bing, Amazon and Facebook showed growth, while Google Images, YouTube, Yahoo and Google Maps lost their positions. The report also included data on search volumes and CTR in the US. The number of search sessions in Google has exceeded 30 billion a month (as of October). By May, the growth trend remained at the level of 10-15% compared to the previous year. The results of the organic search in went down to the bottom. In December they were ranked at 54% (despite the fact that in January and February of the same year their level was at 57% and 56%, respectively, and taking into account the traditional activity stop after the winter holidays). November gave the highest rates of search activity without clicks and was ranked at 45.5%. At the same time, the lowest indicator was in October, which is only 40.3%. According to Jumpshot, the largest traffic is generated by Google: about 63% in May, with about 60% in October. During this period, YouTube also showed better results and went up by 0.2%, while Amazon rose by 0.1%. Traffic from Facebook, Yahoo, Reddit, Imgur and Bing almost died, and that’s only Wikipedia that remained at the same level.

• The Italian authorities fines WhatsApp for $ 3 million euros July 11 The Italian Antimonopoly Authority fined WhatsApp service developers for 3 million euros. This information was reported reported by Reuters. According to the agency, WhatsApp imposed conditions on the users that obliged them to agree to data transfer to Facebook parent company. In particular, they were persuaded that without agreeing on this they would not be able to continue using the service. The WhatsApp press service commented on this situation the following way: "We are considering this decision and preparing a response to the authorities." The supervisory authorities of all EU countries demanded that WhatsApp last year to suspend the transfer of Facebook data because of users’ doubts' in agreeing on the conditions. The fact that WhatsApp will open Facebook access to the user base became known in August.