Image Gallery: Valentino Fall 2014
Facebook extends the Audience Network coverage for Digital TV
Facebook starts testing video ads sales on Apple TV and Roku sets in Audience Network this week.
"We want to test the way to the best video ads delivery across Audience Network users connected to the Internet TV devices. Our goal is to provide relevant ads to both Facebook and Social Networks users", the company comments.
Testing will be held with a limited scale.
We should also remind you that early this year Facebook Audience Network has expanded ad views on the mobile Internet. Previously, he was made only in the annexes.
In May advertisers were able to target non-Facebook users, but who visits the websites and applications included to the FAN.
Google turned “Content keywords” off in the Search Console
Google announced that "Content Keywords" in the Search Console has been disabled.
At the time it was launched this report was the only way to see what Googlebot detected when scanning your website. Now webmasters have an access to the Search Analytics report, the tool "View as Googlebot» and other functions.
Google also noted that the "Content Keywords" report misled people. It gave the impression that the more similar the keywords added to the page, the more likely that it will be relevant in search results. In fact, it was not so.
This was exactly the reason of disabling this feature. Since fall 2015 Google got interested in the way the webmasters use "Content Keywords" report.
The idea of disabling the report became known in May this year.
Google has updated a report on the AMP errors in Search Console
Google has updated the bug report on AMP-pages in Search Console. This was reported by Data Anomalies in the Help Center service.
The reason why it was updated was the introduction of "scanning process" feature. "You can follow the changes to the AMP data due to a change in the scanning process," – the page states.
The Search Engine Roundtable editor, Barry Schwartz shared a screenshot of the updated report:
It should be recalled that the report on the rapid mobile pages in Search Console appeared in January this year. The developers have updated the report, improving categorization errors in May this year. It also has more information available about the specific problems identified at the AMP-page scanning.
The micro markup errors on AMP-pages have been transferred into the category of notes. From now on they do not appear in the report for accelerated pages in the Search Console.
Seo Facts #58
Of the small businesses with websites 10% updated their site at least once a week, 33% at least once a month, and 21% once per year or longer. (Source: eMarketer)
Seo Facts #111
Listrak reported that in Q2 2015 open rates for US shopping cart abandonment email campaigns averaged 28.0% among its clients with a 21.0% conversion rate. (Source: eMarketer)
Seo Facts #174
For the full 2015 holiday weekend (Thanksgiving day through Cyber Monday), revenue growth over 2014 came in strong at 16.4%. (Source: Custora)