Image Gallery: Iphone 6 plus in pocket
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Facebook extends the Audience Network coverage for Digital TV
Facebook starts testing video ads sales on Apple TV and Roku sets in Audience Network this week.
"We want to test the way to the best video ads delivery across Audience Network users connected to the Internet TV devices. Our goal is to provide relevant ads to both Facebook and Social Networks users", the company comments.
Testing will be held with a limited scale.
We should also remind you that early this year Facebook Audience Network has expanded ad views on the mobile Internet. Previously, he was made only in the annexes.
In May advertisers were able to target non-Facebook users, but who visits the websites and applications included to the FAN.
John Mueller called to stop rustling about redirects
Recently, Google rep, Jon Mueller, posted a call for webmasters to stop fussing about redirects on his page on Twitter. According to him, the redirect adjustment is a technical issue and not a matter of SEO. The most important thing is to choose the right version of the redirect, and there is nothing “supernatural” about that.
Mueller’s message was posted following the recent Twitter-storm con regarding the topic of redirects and how they are processed by Google.
During the discussion, Google's search quality analyst, Gary Illyes, said all redirects pass PageRank:
As it was seen from the comments, the foreign experts agreed to the fact that redirects are a matter of technical SEO.
We should remind you that in July this year Gary Illyes have already said that all the redirect codes 3xx pass PageRank.
Google launches mobile-first index testing
Google starts testing mobile-first index. It means that in the near future, the search algorithms will be primarily assessed by the relevance of a mobile version of the page and alternatively by the desktop. This information was published in the company's blog.
Today more and more people are searching through mobile devices. However, Google's ranking system continues evaluating the relevance of the desktop version of the page.
In order to make the search results more useful Google started testing mobile-first index. Although the search index will remain united, eventually Google's ranking algorithms will primarily evaluate the mobile version of the page.
In the coming months Google will experiment the updated index with some users. Having finished the testing, the system will be launched around the world.
Despite the fact that the process of transition to mobile-first index is only on its way to be introduced to the public, Google has prepared several recommendations for the webmasters:
• If your website is configured as an adaptive or dynamic display design, in which the main content and layout are identical for both mobile and desktop devices, no changes to be applied in this case
• If a website configuration requires different content for mobile and desktop devices, it is necessary to perform the following changes:
o Make sure that the structured markup is used in mobile and desktop website version.
o Check the equivalence of micro markup on both desktop and mobile version using the structured Google data testing tool.
o By adding structured data on the mobile website, you should avoid including a large number of micro markup, which is not relevant to a specific content of each document.
o Use a robots.txt file verification tool to verify that the mobile version of the site is accessible to Googlebot.
o It is not necessary to apply changes to the canonical URL. Google will keep considering these attributes to display matching results to mobile and desktop users.
• If you have confirmed only the desktop version of the website in the Search Console, you should also add the mobile resource version.
• If you have only got a desktop website, Google will go on indexing it, even if the mobile user agent is used to view the resource.
• You should keep in mind that when creating a mobile version a functional, focused on desktop website is much better than an incomplete or non-mobile version. Please launch the mobile version only when it is completely ready to use.
As it was already stated earlier Google will launch a separate mobile code and make it the primary in the coming months. Now it turned out that the index will remain the same for all types of documents.
Seo Facts #23
Google estimates that the Internet now contains roughly five million terabytes of data – but the search giant has indexed only 0.04% of it all. (The Wonder of Tech)
Seo Facts #117
Among client-side marketers, organic search was rated higher, but email was still the No. 2 channel, with 66% support. (Source: eMarketer)
Seo Facts #134
Facebook reports 45+ million small and medium businesses using Facebook Pages as of Q3 2015. (Source: TechCrunch)