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Google updates the guidelines for assessors third time this year Aug 05
It's third time this year that Google has updated the guidelines for assessors (experts assessing the quality of search results and the pages displayed in it). This time, the changes are even smaller than in the previous version of the document, which was published in May 2017.
The latest innovations will mainly be interested to SEO specialists who work with non-English pages.
For instance, the pseudoscientific and fake content details have been clarified, comments displaying pornographic ads on websites that do not contain adult content have been removed, new examples of pages with the lowest quality have been introduced, as well as a completely new section on the display of results in English for non-English-speaking locales.
There are changes that are purely of a natural style: for example, the selection of some words in italics has been removed. The section on using the Foreign Language label for pages in a foreign language like Ukrainian and Russian is replaced with an example of Catalan and Spanish.
A complete guide for assessors Google is a 160 pages book.
It should be recalled that the Google assessors guide has already been updated in March and May this year. The main changes aimed at combating dubious content in search results took place this March. The largest May updates affected the assessment of the quality of news websites, in particular the use of the "Upsetting-Offensive" label that was introduced in March.
Instagram launches tags for sponsored posts June 17
Instagram added a new feature to mark the paid posts with the "Sponsor of publication" label with the indication of the partner company. This information was reported by the service press.
In the coming weeks, the new label will begin to appear in advertisements and bloggers’ “stories” all around the world. When you click on it, users will be able to go to their business partner account.
The content creator and its partner will have access to statistics for each publication when the label is used. This will help them understand how subscribers interact with similar materials.
Content creators will see this information in the Statistics section in Instagram, as well as their partners on their Facebook page.
Instagram authorities believe that the innovation will strengthen the atmosphere of trust inside the service.
To date, a new feature is only available for a small number of companies and content authors. In the coming months, developers are planning to launch it for a wide audience along with official rules and guidelines.
Google Drive will become a backup tool June 17
Google plans to make a backup tool out of Google's cloud service. Soon it will be available to track and archive files inside any folder the user specifies. This can also be the contents of the entire hard disk or the Documents folder.
The backup function will be available from June 28 after the release of the new Backup and Sync application, which is the latest version of Google Drive for Mac / PC.
It is assumed that users will have the opportunity to open and edit files located in the cloud. It is still not clear whether they will be able to synchronize information between multiple PCs using Disk as an intermediary.
Since the auto update to Backup and Sync is not planned, the company recommends installing a new application immediately after being released.
The new feature is primarily targeted at corporate Google Drive users.
Google adds tags for recipes, videos and products in the image search Aug 03
Google added tags for recipes, videos, products and GIF to the image search results. Now when searching for images, users will immediately see which type of content the individual results are related to.
The Google rep commented on the new feature saying the following:
"These badges will help you find those images that involve additional actions or contain more detailed information."
To display a label on a website page, appropriate marking of structured data should be added: for recipes, goods or video. GIF-images Google algorithms will recognize and mark automatically, thus, markup is not needed for them. New badges will not always be displayed just like extended snippets. Filling in the fields for the recommended properties of the markup increases the chances of getting them.
Google also updated its structured data verification tool. Now it processes markups for images.
It should be recalled that Google started showing videos and recipes in the search results for pictures starting from last month.
Publishers have found a way to beat Facebook's ranking algorithms July 25
The AdAge Edition noted that publishers have found a way to beat Facebook's ranking algorithms. They began to attach short videos in MP4 format instead of pictures; since videos re usually given priority in the users' tapes.
New tactics are used by large publishers, such as BuzzFeed, and smaller ones, among them is ForShitsAndGiggles.
For example, the 48-second "video" published by BuzzFeed has received more than 1.4 million views in just a couple of weeks:
Other examples also include short videos that last only a few seconds.
The Facebook representative in the AdAge commentary says that the social network does not prioritize the video before other types of publications in the news line. But if the user usually interacts with the video, he will often see posts of this format in his tape:
"We are constantly improving the news line to show you the most relevant stories, and prevent attempts to deceive the system."
Nevertheless, Russ Torres, the USA Today Network vice president of video content and strategy believes that in fact Facebook promotes the video in line.
BuzzFeed and ForShitsAndGiggles have not yet commented on this aspect.
Google is speeding up the mobile pages in the ranking June 17
Google is changing its approach to assessing the speed of page loading. In the near future, the ranking will take into account the speed of mobile pages and not desktop. This was reported by the Goole search representative Gary Illyes at the SMX Advanced 2017 conference.
As you know, at the moment Google measures only the loading speed of the desktop pages. These data are used both in desktop ranking and mobile.
However, mobile speed is more important for Google. Therefore, it was decided to make changes to the search algorithm. This approach is already under consideration.
Illyes also stressed upon the fact that Google will actively inform webmasters about any changes before launching the mobile-first index. So not to make a surprise for specialists.
Earlier it was reported that Google has not been planning to take into account the downloading speed for mobile pages in the ranking.