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2016 Prizm Racing Nascar Blue Flag Jimmie Johnson 87/99 • CAD 1.27 ...
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Top SEO News (July-August, 2017)
Google will keep in secret the number of search quality algorithms Aug 14
How many search quality algorithms does Google use? This question was put to the John Mueller, the company’s employee during the last video conference with webmasters.
The question was:
"When you mention Google's quality algorithm, how many algorithms do you use?"
Mueller responded the following:
"Usually we do not talk about how many algorithms we use. We publicly state that we have 200 factors when it comes to scanning, indexing and ranking.
Generally, the number of algorithms is a casual number. For instance, one algorithm can be used to display a letter on the search results page. Therefore, we believe that counting the exact number of algorithms that Google uses is not something that is really useful [for optimizers].
From this point of view, I can’t tell you how many algorithms are involved in Google search."
Google intends to improve the interaction of a person with AI July 25
Google announced the launch of a new research project, which goal is to study and improve the interaction between artificial intelligence (AI) and human beings. The phenomenon was named PAIR.
At the moment, the program involves 12 people who will work together with Google employees in different product groups. The project also involves external experts: Brendan Meade, a professor of Harvard University and, Hol Abelson, a professor of the Massachusetts Institute of Technology.
The research that will be carried out within the framework of the project is aimed at improving the user interface of "smart" components in Google services.
Scientists will study the problems affecting all participants in the supply chain: starting from programmers creating algorithms to professionals who use (or will soon be using) specialized AI tools. Google wants to make AI-solutions user-friendly and understandable to them.
As part of the project, Google also opened the source code for two tools: Facets Overview and Facets Dive. Programmers will be able to check the data sets for machine learning for possible problems using the tools mentioned. For instance, an insufficient sample size.
Google tests a new search results format with ready-made answers July 11
English-speaking users noticed that Google is testing a new format for the search results that would include ready answers.
From now on the website, the content of which was used to generate a response will no longer be displayed in the search results. The reference to it is contained only in the block with the answer.
"Google removed the result from the search on the page that was already shown in the block with the answer for this query. Now the block with the answer is the only result for the page on a specific request, "says The SEM Post blog
It is noted that the new feature is currently available for many users, but not all of them. This can mean a large-scale testing or a gradual launch.
Google My Business has added a tool for website creation June 17
Google My Business has launched a new tool using which users will be able to create a free business card website for their company.
You need to verify ownership of the company page in My Business to access the tool. The data and photos placed on it will be used to create the website. The website appearance can be configured, and its contents supplemented.
If you change the company’ data, the website will be automatically updated. In addition, it will be optimized for cross-platform devices.
Having created a website you can publish it immediately or do that later.
A window that offers you to create a website appears after the confirmation of the company page. This function is also available in the "Website" menu.
For more information about this feature see the Help Center.
According to Google, 60% of small businesses do not have their own website. With the help of a new tool they will be able to create them.
AdWords launches a new keyword-level bidding interface July 11
Google AdWords users all around the world noticed that is a new keyword-level bidding interface is launching soon.
Google will show recommended bids for different ad positions on the page, even if the bid simulator for this keyword is not available.
Some phases were also changed a little bit. Instead of the "top of the page" is now replaced by "over all organic results"; instead of "first position" the tab "over all other ads" will be now used.
There was no official launch announcement yet.
Let us remind you that Google AdWords changed algorithm of work of the Optimizer of the price for conversion last week. Earlier this tool could raise the maximum bid for prospective clicks by no more than 30%. Now this restriction is lifted.
How Google processes pages with the Canonical and noindex attributes Aug 14
During the last video conference with webmasters, John Mueller answered the interesting question: how does the search engine process pages that both contain the Canonical and Noindex attribute?
The question to Mueller was:
"I once was at a seminar where I was told that if you use rel = canonical and Noindex on a page, then Canonical will transmit the Noindex canonicalized page. Is that true?".
"Hmm. I don’t know. We discussed this issue for a long time, at least inside the team. In particular, what should we do in this case.
Using Canonical, you are telling that two pages should be processes identically. Noindex reports that the page that contains it must be removed from the search. Therefore theoretically our algorithms can get confused and decide that you need to delete both pages. Correct? Or they can process them in different ways, taking into account Noindex attribute.
As a matter of actual practice, it is most likely that algorithms will decide that the rel = canonical attribute was added by mistake."
Seo Facts #122
Young adults (ages 18 to 29) are the most likely to use social media with 90% using one or more platforms. (Source: Pew Research)
Seo Facts #108
72% of consumers chose email when asked, “In which of the following ways, if any, would you prefer companies to communicate with you?” according to MarketingSherpa. Postal mail was a distant second with 48% of respondents. (Source: Marketing Sherpa)
Seo Facts #121
35% of all those 65 and older report using social media, compared with just 2% in 2005. (Source: Pew Research)
Seo Facts #124
December 2014 research by Zogby Analytics found that 48.2% of US small-business owners didn’t use any social media for business purposes. (Source: eMarketer)
Seo Facts #178
Consumers using Android devices accounted for 22.7% of online transactions over the 2015 holiday shopping season, up slightly from 20.7% in 2014. (Source: Custora)
Seo Facts #140
Within the overall Facebook family there are 900 million WhatsApp users, 700 million Facebook Messenger users, and over 400 million Instagram users as of Q3 2015. (Source: TechCrunch)