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China adopts a new Cybersecurity law
China legislative body has approved the cybersecurity law which caused a lot of debates, according to Bloomberg.
The new law allows law enforcement authorities to freeze the accounts of foreign citizens and organizations with suspected sabotage of the China's information infrastructure. During the investigation, they will be required to provide the full access to data to the authorities.
The law also requires mandatory certification of computer equipment and personal data storage of Chinese users within the country. According to experts, the input of these requirements will give one more advantage to local market companies over foreign competitors such as Microsoft, Google, Cisco and others.
"This is a step backwards for Chinese innovations. The country's authorities are right in the aspect of ensuring the security of digital systems and information in the country; however, the law will not help to achieve the goal. Instead, it creates barriers to marketing and innovation,"- said James Zimmerman, the head of the American Chamber of Commerce in China.
The law will come into force in June 2017.
Facebook limits the advertising because of the ethnic ground
Facebook decided to do the revision of the rules of advertising and to limit the use of targeting towards the "ethnic community". From now on companies will not be able to use this option in the ads on the topic of employment, credit services, as well as the sale or rental.
About two weeks ago the possibility of targeting by ethnicity on Facebook was actively critisized. In particular, it was noted that in this way the social network violates the users’ civil rights.
Therefore, Facebook decided to ban this option in the above areas. Bisedes, the company will also make changes in the advertising policy. Under the new rules, the brand companies will not be able to post "discriminatory advertisements."
Changes will take effect by the end of this year. Targeting option to ethnic communities will be moved from the demographic to behavioral category.
When the new system is fully launched, advertisers will receive a warning concerning the violation of service policy when buying the ads.
If the advertiser ignores the warnings and automatic announcements confirmation will not be able to recognize the action of violation, the users themselves will have to inform about the violations.
Later, Facebook will publish some recommendations on how to advertise housing, employment and credit services under the new rules.
The US elections will be live on Google and Youtube
Google and YouTube will be live broadcasting the Election day, as the Google company reports.
Youtube videohosting will be broadcasted live on world major TV channels, among which NBC, PBS, MTV, Bloomberg, and Telemundo. Right after the polls closed are, users we be able to see the results of the elections that are integrated into a Google search introduced in 30 languages around the world. Live broadcast will also present a detailed updates and results of the presidential election, senators, congressmen, governors and other information.
The voting will begin on November 8 at 14 or 15 p.m. Moscow time.
We should remind you that in September 2016 US presidential candidate from the Republican Party, Donald Trump has accused Google of concealing negative information regarding Hillary Clinton. And in early November, it was reported that a detailed plan for the campaign in the US presidential candidate of the Democratic Party, Hillary Clinton was composed by none other than the Google head of the board of directors, Eric Schmidt back in 2014.
Seo Facts #60
18% of local smartphone searches led to a purchase within a day compared to 7% on non-local searches. (Source: Google)
Seo Facts #84
69% of marketers say they plan to increase their use of blogging this year. (Source: Social Media Examiner)
Seo Facts #94
The most effective content marketing strategy for B2C businesses is eNewsletters (61% of marketers say these are effective). Other effective strategies are in-person events (67%), illustrations/photos (66%) and social media content (66%). (Source: Content Marketing Institute)