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What is SEO and SEO-optimization?
If you have got a website, then you just have to know what SEO is. Would you like to attract more visitors to the website to demonstrate your products and services or simply to make money online? You can easily reach this goal! The only thing you need to do is to promote the website to top 10 in search engines. In order to keep it top you need to know the basics of optimization and promotion in search engines and know how to use them.
Let's start with an introduction of SEO concept. SEO stands for Search Engine Optimization.
The meaning of these three words is the optimization to your further website promotion in the search engine rankings.
The higher the position of your site in search engine results, the greater the possibility that the user will visit the website, because 100% of users go to first three links found in the search results, and only 20-50% may probably go down to the tenth website provided in the search engine.
10-20% of users check the second website shown in the search results. Therefore, top 10 websites in the search engine are the most favorable resources. But, unfortunately, there are way too many competitors, and there is only top ten websites which take the most priority. It’s no wonder why people ask: how to bring the website to the top place and become a leader? That’s exactly where you will need to use the SEO optimization.
Search SEO-optimization can be divided into three parts:
• The first part takes the functioning of the website itself. It includes the correction of possible errors, adding and editing the content, optimizing the HTML-page code, re-linking, etc. This part is famous as internal optimization.
The effectiveness of you startup depends on your efforts and knowledge in the correspondent area. We must also bear in mind that search engine algorithms have slight difference and therefore Google optimization should be a little bit different from the Yandex optimization.
• The second part of SEO-Optimization is your own website promotion. This step is necessary to bring the resource to the first position by a group of activities running off-site (by means of other websites, article directories, forums, bookmarks, etc), main function of which is to build up the necessary referential mass and promote the website targeted requests, as well as to increase its credibility. This is called a promotion or an external website optimization.
• The third part includes maintenance of the achieved positions and improving the results. Watching your results and indicators of competitors, changing the keywords, texts used as links, website content, all this sure should be taken into account if you wish to keep a top position.
Facebook is planning to act as a competitor to Linkedin
Facebook is currently testing a new service that allows page owners to post vacancies and other users to apply for them. This information was reported by TechCrunch.
Vacant posts will be created at «Jobs» tab. The companies will be able to specify the job title, salary and working conditions. By means of a special feature it will highlight vacancies among other publications in the news feed and attract the attention of users. All ads will be visible in the Jobs section.
Applicants will be able to respond to the announcements using «Apply Now» button. The CV will be generated automatically from the data of user’s profiles. Thus, they will be able to quickly offer its candidature for several jobs without wasting time posting general information.
The companies will receive a feedback through private messages. They will also be able to pay for the posts to attact more people.
Once this feature is launched, Facebook will become a direct competitor to the LinkedIn social network.
We should remind you that Microsoft reported of buyng Linkedin in June. The deal should be done by the end of this year, and its total amount will reach $ 26.2 billion.
Google: WordPress-based websites do not benefit in rankings
There is a belief among foreign webmasters that websites built on WordPress receive some advantage in Google rankings. Yesterday it became clear that this is just another myth.
The question on the subject was given to search spokesman, John Mueller on Twitter. He said the following: «WordPress is a perfect for content management system, and it works well in the search. However, our algorithms are not taken into account in the ranking of such factors as the CMS, on the basis of which the works."
According to W3Techs by November 2015, every fourth website on the Internet is powered by WordPress.
Seo Facts #164
16% of U.S. adults do not have a smartphone, desktop or laptop, or tablet. (Source: Pew Research)
Seo Facts #44
72% of marketers worldwide said relevant content creation was the most effective SEO tactic according in a June 2015 report from Ascend2.(Source: MarketingProfs)
Seo Facts #133
Currently adoption rates for social media stand at 76% for those with college or graduate degrees, 70% of those with some college education and 54% for those who have a high school diploma or less. (Source: Pew Research)