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Cosplay, The o'jays and Awesome on Pinterest
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Cosplay, The o'jays and Awesome on Pinterest
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Cosplay, The o'jays and Awesome on Pinterest
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Top SEO News, 2017
Google will keep in secret the number of search quality algorithms
How many search quality algorithms does Google use? This question was put to the John Mueller, the company’s employee during the last video conference with webmasters.
The question was:
"When you mention Google's quality algorithm, how many algorithms do you use?"
Mueller responded the following:
"Usually we do not talk about how many algorithms we use. We publicly state that we have 200 factors when it comes to scanning, indexing and ranking.
Generally, the number of algorithms is a casual number. For instance, one algorithm can be used to display a letter on the search results page. Therefore, we believe that counting the exact number of algorithms that Google uses is not something that is really useful [for optimizers].
From this point of view, I can’t tell you how many algorithms are involved in Google search."
Gary Illyes shares his point of view on how important referential audit is
At the Brighton SEO event that took place last week, Google rep called Gary Illyes shared his opinion about the importance of auditing the website's link profile. This information was reported by Jennifer Slagg in the TheSEMPost blog.
Since Google Penguin was modified into real-time update and started ignoring spam links instead of imposing sanctions on websites, this has led to a decrease of the value of auditing external links.
According to Gary Illyes, auditing of links is not necessary for all websites at the present moment.
"I talked to a lot of SEO specialists from big enterprises about their business and their answers differed. These companies have different opinions on the reason why they reject links.
I don't think that helding too many audits makes sense, because, as you noted, we successfully ignore the links, and if we see that the links are of an organic nature, it is highly unlikely that we will apply manual sanctions to a website.
In case your links are ignored by the "Penguin", there is nothing to worry about.
I've got my own website, which receives about 100,000 visits a week. I have it for 4 years already and I do not have a file named Disavow. I do not even know who is referring to me.
Thus, in the case when before a website owner was engaged in buying links or using other prohibited methods of link building, then conducting an audit of the reference profile and rejecting unnatural links is necessary in order to avoid future manual sanctions. It is important to remember that rejecting links can lead to a decrease in resource positions in the global search results, since many webmasters often reject links that actually help the website, rather than doing any harm to it.
Therefore, referential audits are needed if there were any violations in the history of the resource. They are not necessary for many website owners and it is better to spend this time on improving the website itself, says Slagg.
Googlebot still refuses to scan HTTP/2
During the last video conference with webmasters Google rep called John Mueller said that Googlebot still refrains to scan HTTP.
The reason is that the crawler already scans the content that fast, so the benefits that the browser receives (web pages loading time is decreased) are not that important.
"No, at the moment we do not scan HTTP / 2. We are still investigating what we can do about it. In general, the difficult part is that Googlebot is not a browser, so it does not get the same speed effects that are observed within a browser when implementing HTTP / 2. We can cache data and make requests in a different way than a regular browser. Therefore, we do not see the full benefits of scanning HTTP / 2.
But with more websites implementing push notification feature, Googlebot developers are on the point of adding support for HTTP in future.”
It should be recalled that in April 2016, John Mueller said that the use of the HTTP / 2 protocol on the website does not directly affect the ranking in Google, but it improves the experience of users due to faster loading speed of the pages. Therefore, if you have a change, it is recommended to move to this protocol.
Google does not check all spam reports in manual mode
Google employee named John Mueller stated that the search team does not check all spam reports manually during the last video conference with webmasters.
The question to Mueller was the following:
"Some time ago we sent a report on a spam, but still have not seen any changes. Do you check each and every report manually?"
The answer was:
No, we do not check all spam reports manually. "
Later Mueller added:
"We are trying to determine which reports about spam have the greatest impact, it is on them that we focus our attention and it is their anti-spam team that checks manually, processes and, if necessary, applies manual sanctions. Most of the other reports that come to us is just information that we collect and can use to improve our algorithms in the future. At the same time, he noted that small reports about violations of one page scale are less prioritized for Google. But when this information can be applied to a number of pages, these reports become more valuable and are prior to be checked.
As for the report processing time, it takes some considerable time. As Mueller explained, taking measures may take "some time", but not a day or two.
It should be recalled that in 2016, Google received about 35 thousand messages about spam from users every month. About 65% of all the reports led to manual sanctions.
Google keeps ignoring the Last-Modified meta tag Aug 14
Google still ignores the Last-Modified meta tag in the search. This was stated by the company’s employee, John Mueller providing a response to a question from one of the webmasters on Twitter.
The question was:
"In 2011 you said that Google does not use the http-equiv =" last-modified "tag for crawling. Is that still so? ".
Mueller replied the following:
Yep, we still do not use it.
- John ☆ .o (≧ ▽ ≦) o. ☆ (@JohnMu) August 11, 2017
The tag was originally used to alert the crawlers that the page was updated, or to specify the date the page was last refreshed.
In 2011 John Mueller made a post on the Webmaster Central Help forum in which he stated that Google does not use the Last-Modified meta tag for scanning, indexing, or ranking. This tag is also not included in the list of meta tags considered by Google. With all this, other search engines can still use it.
Instagram launches tags for sponsored posts June 17
Instagram added a new feature to mark the paid posts with the "Sponsor of publication" label with the indication of the partner company. This information was reported by the service press.
In the coming weeks, the new label will begin to appear in advertisements and bloggers’ “stories” all around the world. When you click on it, users will be able to go to their business partner account.
The content creator and its partner will have access to statistics for each publication when the label is used. This will help them understand how subscribers interact with similar materials.
Content creators will see this information in the Statistics section in Instagram, as well as their partners on their Facebook page.
Instagram authorities believe that the innovation will strengthen the atmosphere of trust inside the service.
To date, a new feature is only available for a small number of companies and content authors. In the coming months, developers are planning to launch it for a wide audience along with official rules and guidelines.
Google uses ccTLD for geotargeting and Search Console settings July 25
John Mueller, Google spokesman described the way the search engine targets search results for users living in different regions of the globe.
According to Mueller, geographic targeting uses factors such as ccTLDs or Search Console settings.
For geotargeting we use mostly the ccTLD or search console setting, so place the server.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) July 7, 2017
Earlier Google analyzed the server location determining the region where the website should be ranked best. Apparently, now this factor is not counted.
Google ignores canonical links when an error is suspected Aug 03
Google ignores canonical links if it is suspected that an error could have been made during their implementation. This was told by the search representative, John Mueller during the last video meeting with webmasters.
One of the participants asked Mueller at the meeting:
"If a large number of canonical links points to the same page, can this lead to some problems with website?"
Mueller replied the following:
"No, it is not necessary. The only problematic situation that may occur is when all these pages point to the main page as canonical. In this case, our systems understand that the rel = canonical attribute was wrongly implemented and thus, they ignore this data.
But if the website contains a large number of pages with the same content (URLs with different parameters, etc.), using the rel = canonical attribute is an ideal option in this situation."
It should be recalled that earlier this month the Moz founder, Rand Fishkin, prepared a review of the best practices for the URL canonicalization.
AdWords launches a new keyword-level bidding interface July 11
Google AdWords users all around the world noticed that is a new keyword-level bidding interface is launching soon.
Google will show recommended bids for different ad positions on the page, even if the bid simulator for this keyword is not available.
Some phases were also changed a little bit. Instead of the "top of the page" is now replaced by "over all organic results"; instead of "first position" the tab "over all other ads" will be now used.
There was no official launch announcement yet.
Let us remind you that Google AdWords changed algorithm of work of the Optimizer of the price for conversion last week. Earlier this tool could raise the maximum bid for prospective clicks by no more than 30%. Now this restriction is lifted.
Google: 503 status code should not be applied for weeks June 15
Google’s spokesman John Mueller said that the server's 503 response code should be used within a few hours, but not weeks.
503 error means that the server is temporarily unable to process requests for technical reasons (this may be a maintenance, overload, etc.). This is a good method to help Google understand that the website will be unavailable for a limited period of time.
However, it is not recommended to use it for longer than a few hours. According to Mueller, "weeks" does not mean temporary. He also added that the webmasters are misleading Google in this case.
If it's not accessible for weeks, it would be misleading to include it in search, imo. It's an error page, essentially.
- John ☆ .o (▽ ≦ ≦) o. ☆ (@JohnMu) June 8, 2017
We should remind you that John Mueller previously told how not to lose the position in the search engine, if there is a need to temporarily suspend the website (for a day or more) either due to technical maintenance or for other reasons.
Seo Facts #133
Currently adoption rates for social media stand at 76% for those with college or graduate degrees, 70% of those with some college education and 54% for those who have a high school diploma or less. (Source: Pew Research)
Seo Facts #84
69% of marketers say they plan to increase their use of blogging this year. (Source: Social Media Examiner)
Seo Facts #113
86% of consumers said they would like to receive promotional e-mails from companies they do business with at least monthly, and 15% like to get them daily. (Source: Statista)
Seo Facts #170
As of November 2015 Apple had a 43.1% share of Smartphone subscribers and Samsung had 28% of subscribers. LG was in third place with 9.6% of Smartphone subscribers. (Source: comScore)
Seo Facts #189
Beyond email, 21.1% of sales originated through free search, and 16.3% through paid search on Black Friday. (Source: Custora)
Seo Facts #75
More than 7 in 10 respondents feel that their SEO effectiveness is improving either significantly (15%) or modestly (56%). (Source: Marketing Charts)
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