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Google updates marking articles documentation

Google updated the documentation to create advanced snippets for articles pages. Now it clearly describes the difference between the markup for ordinary pages and AMP.
Earlier the documentation indicated the conditions necessary for the article appearance in the AMP-carousel. Now it specifies that the page can be displayed differently depending on its type: «AMP structured data" or «non-AMP structured data".
The updated guidelines clearly state that in order to get into the AMP-carousel the accelerated page should have the appropriate markup. Otherwise, it will be displayed in Google search results.
With regard to the layout specification, Google also shared recommendations for AMP and non-AMP pages. For instance, if AMP features such as headline and image are required then the HTML-pages are highly recommended.
Google also added a new properties category called «Ignored». It means that the property cannot be included in the markup.

Google: WordPress-based websites do not benefit in rankings

There is a belief among foreign webmasters that websites built on WordPress receive some advantage in Google rankings. Yesterday it became clear that this is just another myth.
The question on the subject was given to search spokesman, John Mueller on Twitter. He said the following: «WordPress is a perfect for content management system, and it works well in the search. However, our algorithms are not taken into account in the ranking of such factors as the CMS, on the basis of which the works."
According to W3Techs by November 2015, every fourth website on the Internet is powered by WordPress.

Google updated the Gmail design on iOS platform

Google has redesigned Gmail app for iOS and added some new features to it. The company also updated the calendar for iOS.

The new features in Gmail are as follows:
• the option to cancel a message.
• faster search due to its instant results and spelling hints option.
• the ability to put a message in the archive or delete it by swiping it left or right.

New Calendar features:
• Support for the built-in Spotlight search. Now users can search with the help of events, reminders and goals in the Calendar.
• Support for alternative calendars such as lunar, Islamic and Vedic. Along with these calendars you can also see the current calendar.
• View your weekly and monthly schedule in landscape orientation.
It should be recalled that Google Gmail updated its design for iOS last time for almost four years ago back in December 2012.

Seo Facts #75

More than 7 in 10 respondents feel that their SEO effectiveness is improving either significantly (15%) or modestly (56%). (Source: Marketing Charts)

Seo Facts #22

The average user spends up to three hours a day on a mobile device. (2016)

Seo Facts #86

88% of B2B marketers currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy. (Source: Content Marketing Institute)

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