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Top SEO News
Google will keep in secret the number of search quality algorithms
How many search quality algorithms does Google use? This question was put to the John Mueller, the company’s employee during the last video conference with webmasters.
The question was:
"When you mention Google's quality algorithm, how many algorithms do you use?"
Mueller responded the following:
"Usually we do not talk about how many algorithms we use. We publicly state that we have 200 factors when it comes to scanning, indexing and ranking.
Generally, the number of algorithms is a casual number. For instance, one algorithm can be used to display a letter on the search results page. Therefore, we believe that counting the exact number of algorithms that Google uses is not something that is really useful [for optimizers].
From this point of view, I can’t tell you how many algorithms are involved in Google search."
Gary Illyes shares his point of view on how important referential audit is
At the Brighton SEO event that took place last week, Google rep called Gary Illyes shared his opinion about the importance of auditing the website's link profile. This information was reported by Jennifer Slagg in the TheSEMPost blog.
Since Google Penguin was modified into real-time update and started ignoring spam links instead of imposing sanctions on websites, this has led to a decrease of the value of auditing external links.
According to Gary Illyes, auditing of links is not necessary for all websites at the present moment.
"I talked to a lot of SEO specialists from big enterprises about their business and their answers differed. These companies have different opinions on the reason why they reject links.
I don't think that helding too many audits makes sense, because, as you noted, we successfully ignore the links, and if we see that the links are of an organic nature, it is highly unlikely that we will apply manual sanctions to a website.
In case your links are ignored by the "Penguin", there is nothing to worry about.
I've got my own website, which receives about 100,000 visits a week. I have it for 4 years already and I do not have a file named Disavow. I do not even know who is referring to me.
Thus, in the case when before a website owner was engaged in buying links or using other prohibited methods of link building, then conducting an audit of the reference profile and rejecting unnatural links is necessary in order to avoid future manual sanctions. It is important to remember that rejecting links can lead to a decrease in resource positions in the global search results, since many webmasters often reject links that actually help the website, rather than doing any harm to it.
Therefore, referential audits are needed if there were any violations in the history of the resource. They are not necessary for many website owners and it is better to spend this time on improving the website itself, says Slagg.
Googlebot still refuses to scan HTTP/2
During the last video conference with webmasters Google rep called John Mueller said that Googlebot still refrains to scan HTTP.
The reason is that the crawler already scans the content that fast, so the benefits that the browser receives (web pages loading time is decreased) are not that important.
"No, at the moment we do not scan HTTP / 2. We are still investigating what we can do about it. In general, the difficult part is that Googlebot is not a browser, so it does not get the same speed effects that are observed within a browser when implementing HTTP / 2. We can cache data and make requests in a different way than a regular browser. Therefore, we do not see the full benefits of scanning HTTP / 2.
But with more websites implementing push notification feature, Googlebot developers are on the point of adding support for HTTP in future.”
It should be recalled that in April, John Mueller said that the use of the HTTP / 2 protocol on the website does not directly affect the ranking in Google, but it improves the experience of users due to faster loading speed of the pages. Therefore, if you have a change, it is recommended to move to this protocol.
Google does not check all spam reports in manual mode
Google employee named John Mueller stated that the search team does not check all spam reports manually during the last video conference with webmasters.
The question to Mueller was the following:
"Some time ago we sent a report on a spam, but still have not seen any changes. Do you check each and every report manually?"
The answer was:
No, we do not check all spam reports manually. "
Later Mueller added:
"We are trying to determine which reports about spam have the greatest impact, it is on them that we focus our attention and it is their anti-spam team that checks manually, processes and, if necessary, applies manual sanctions. Most of the other reports that come to us is just information that we collect and can use to improve our algorithms in the future. At the same time, he noted that small reports about violations of one page scale are less prioritized for Google. But when this information can be applied to a number of pages, these reports become more valuable and are prior to be checked.
As for the report processing time, it takes some considerable time. As Mueller explained, taking measures may take "some time", but not a day or two.
It should be recalled that in, Google received about 35 thousand messages about spam from users every month. About 65% of all the reports led to manual sanctions.
Google Drive will become a backup tool June 17
Google plans to make a backup tool out of Google's cloud service. Soon it will be available to track and archive files inside any folder the user specifies. This can also be the contents of the entire hard disk or the Documents folder.
The backup function will be available from June 28 after the release of the new Backup and Sync application, which is the latest version of Google Drive for Mac / PC.
It is assumed that users will have the opportunity to open and edit files located in the cloud. It is still not clear whether they will be able to synchronize information between multiple PCs using Disk as an intermediary.
Since the auto update to Backup and Sync is not planned, the company recommends installing a new application immediately after being released.
The new feature is primarily targeted at corporate Google Drive users.
Google tests a new format for price extension in Product Listing Ads Aug 04
Merkle agency specialists noticed that Google is testing a new format for price expansion in product listings.
Testers put the product price, which is shown at a discount, and the crossed-out original price on the right side. As a result, users immediately see that the product participates in the promotion. Testing is carried out in the mobile and desktop Google versions.
As noted in Merkle, this format of displaying information about the discount allows you to save space in the ad and show other extensions (free delivery, product rating). In addition, it helps to increase CTR ads and highlight company offers among competitors' ads.
Testing is conducted on a limited scale. Google representative said to the Merkle Company that they are constantly testing various formats to give users the most useful information.
Google tests a new search results format with ready-made answers July 11
English-speaking users noticed that Google is testing a new format for the search results that would include ready answers.
From now on the website, the content of which was used to generate a response will no longer be displayed in the search results. The reference to it is contained only in the block with the answer.
"Google removed the result from the search on the page that was already shown in the block with the answer for this query. Now the block with the answer is the only result for the page on a specific request, "says The SEM Post blog
It is noted that the new feature is currently available for many users, but not all of them. This can mean a large-scale testing or a gradual launch.
Google will no longer trust WoSign and StarCom certificates July 25
Google reports that in the coming months, it will completely stop cooperation with certificates issued by WoSign and StarCom certification centers. The change will take effect with the release of Chrome 61, which is expected in mid-September. It will affect the certificates issued before October 21,, the period of validity of which has not yet expired.
Last year, Google Chrome 56 stopped trusting the certificates from WoSign and StarCom, released later October 21,. After the release of Chrome 57, the browser partially stopped trusting the old certificates. An exception was made for websites that are among the first million in the Alexa rating. From now on, all certificates from these centers will be banned.
"Starting with Chrome 61, the white list will be removed, which will lead to a complete cessation of trust in the existing root certificates of WoSign and StarCom and all certificates that they have given out. Websites that still use certificates from StarCom and WoSign should urgently consider replacing them, so as to minimize any inconveniences to Chrome users," reports Google.
It should be recalled Mozilla announced about freezing its cooperation with WoSign and StartCom in September. Starting with the Firefox 51 the certificates are considered to be invalid. At the same time, the support of certificates issued before October 21, is still preserved.
Google adds tags for recipes, videos and products in the image search Aug 03
Google added tags for recipes, videos, products and GIF to the image search results. Now when searching for images, users will immediately see which type of content the individual results are related to.
The Google rep commented on the new feature saying the following:
"These badges will help you find those images that involve additional actions or contain more detailed information."
To display a label on a website page, appropriate marking of structured data should be added: for recipes, goods or video. GIF-images Google algorithms will recognize and mark automatically, thus, markup is not needed for them. New badges will not always be displayed just like extended snippets. Filling in the fields for the recommended properties of the markup increases the chances of getting them.
Google also updated its structured data verification tool. Now it processes markups for images.
It should be recalled that Google started showing videos and recipes in the search results for pictures starting from last month.
Google intends to improve the interaction of a person with AI July 25
Google announced the launch of a new research project, which goal is to study and improve the interaction between artificial intelligence (AI) and human beings. The phenomenon was named PAIR.
At the moment, the program involves 12 people who will work together with Google employees in different product groups. The project also involves external experts: Brendan Meade, a professor of Harvard University and, Hol Abelson, a professor of the Massachusetts Institute of Technology.
The research that will be carried out within the framework of the project is aimed at improving the user interface of "smart" components in Google services.
Scientists will study the problems affecting all participants in the supply chain: starting from programmers creating algorithms to professionals who use (or will soon be using) specialized AI tools. Google wants to make AI-solutions user-friendly and understandable to them.
As part of the project, Google also opened the source code for two tools: Facets Overview and Facets Dive. Programmers will be able to check the data sets for machine learning for possible problems using the tools mentioned. For instance, an insufficient sample size.
Seo Facts #1
Content marketing rocks. Marketing Sherpa reports distribution lead to a 2,000% increase in blog traffic and a 40% increase in revenue.
Seo Facts #55
According to research from RBC Capital Markets conducted in September, 64% of US small and medium-sized businesses had a professional website for their business, and an additional 10% planned to create one. (Source: eMarketer)
Seo Facts #138
Facebook continues to have the most engaged users. 70% log on daily, including 43% who do so several times a day as of August. (Source: Pew Research)
Seo Facts #107
Email marketing was the biggest marketing channel on Black Friday, driving 25.1% of all transactions, according to Custora. Beyond email 21.1% of sales originated through organic search and 16.3% through paid search, while social media (including Facebook, Twitter, Instagram, and Pinterest) drove only 1.7% of sales. (Source: Custora)
Seo Facts #101
75% of Gmail users open their email on a mobile device as of May. (Source: TechCrunch)
Seo Facts #24
Integrating PPC and organic SEO efforts results on average in a 25% increase in clicks and a 27% increase in profits over isolated or disconnected efforts. (Digital Marketing Philippines)