The SEMrush Company shared the results of the study devoted to the main factors of Google's ranking in 2017.
The aim of the research was to identify stable patterns in the ranking mechanism that can be useful for both the company's customers and the global SEO community.
The report is based on data on more than 600 thousand keywords from various local databases. SEMrush specialists have chosen the 12 most famous and contradictory ranking factors for the analysis. As a result, in the terms of their significance they have the following scheme:
The report summary:
• The website attendance is the most important factor in Google ranking. More authoritative resources receive more traffic and are more likely to get into the top of the search delivery.
• Behavioral signals, such as time on the website, view depth and bounce rate, are indicators of the credibility of the site; this also affects the website ranking.
• The number of referring domains to the webiste is another indicator of the authority of the resource and, in combination with the factors mentioned above also affects its position in the search results.
• The presence of the HTTPS protocol on the site is of a great importantance, but has little impact as a ranking factor.
• On-page factors have little effect on ranking. Thus, they should no longer be considered as basic ones.
• The difference in the content length between websites in the top 3 and 20 position is equal to 45%;
• The difference in the number of referring domains between the 1 st and 10th positions is 10 thousand;
• 65% of sites that are ranked by RF-requests are switched to HTTPS;
• The average bounce rate among sites in the top 3 reaches 49%;
• After switching from the search engine, the user visits 3-3.5 pages of the website per session;
• 18% of domains that are ranked according to RF requests do not contain keywords in the page body.
The full version of the SEMrush report (in English) is available to all comers upon request.
Google operates different types of unnatural links unequally. This information was reported by the search representative Gary Illyes on Twitter.
Thus, if violations are identified as "rough manipulation of links," the website is likely to be sanctioned. The rest unnatural links are mostly ignored by Google.
That depends on the purpose of that link really, but it's not likely to be ignored
- Gary Illyes ᕕ (ᐛ) ᕗ (@methode) June 2, 2017
It should be recalled that the Penguin algorithm stopped lowering websites for spammed links. Instead, the service began to devalue the spam itself.
Google updated the interface of the local knowledge bar, which appears when searching for local companies, shops and institutions and provides detailed information about the business enterprise you are looking for. Now it includes two sections: "Review" and "Feedback".
The "Overview" section contains general information about the company: address, working hours, etc. The “Feedback" provides the overall rating of the company on a five-point scale and get you acquainted with what customers think about this or that company.
It has the following appearance:
The testing of the new design started in May. It seems that now it is launched for all users, although no official confirmation from Google has been received so far. This is to remind you that the search engine added a link to the knowledge bar for goods and services of the company this April.
Google tested the new "Highlights" section on the local Knowledge Grid panel for cafes, bars and other places in May. It contained icons with signatures, displaying the features of the institution. For instance, "recommended by critics", "restful spot", "places to visit with children", "free style clothing", etc.